Market Planning Manager

KFC Europe


KFC, a subsidiary of Yum! Brands, is a global chicken restaurant brand with a rich, decades-long history of success and innovation. It all started with one cook, Colonel Harland Sanders, who created a finger lickin’ good recipe more than 75 years ago, a list of secret herbs and spices scratched out on the back of the door to his kitchen. Today we still follow his formula for success, with real cooks breading and freshly preparing our delicious chicken by hand inmore than 22,000 restaurants in over 135 countriesand territories around the world.


This position is a unique opportunity to create a new Market Planning group across the WE region, strengthen franchise market planning capability & teams and build a thriving, collaborative development community. Lead the development of the regional market planning strategy, set key priorities by market to unlock growth potential and ensure execution.


Market Planning Manager


Job Functions:

  • Develop and execute WE regional Market Planning strategy and specific priorities by market
  • Standardize, enhance and optimize the market planning process to increase New Store Opening hit rate and reduce paybacks
  • Negotiate with external vendors to leverage regional scale and incorporate more, frequent rich-data updates
  • Enhance predictive market planning tools by including trade zone management, site identification and pipeline management integration process, simplification and standardization across WE
  • Partner with YUM and other KFC BUs to integrate learnings and know-how & align on regional strategy with YUM Data & Analytics
  • Build franchisee market planning capability by designing & leading colleges, forums, etc. Share best practices for market planning execution
  • Continuously build and strengthen relationships with WE franchise Development teams. Ensure new franchise structure(s) are set-up for success and deliver results
  • Build the WE D&C community through frequent, transparent communications, collaboration and recognition. Be a culture champion!
  • Performs other duties and ad-hoc projects as necessary


  • At least 5 years international experience within fast moving company
  • Solid experience combining commercial and technical skills in data science to consistently achieve business results
  • Familiarity or experience with GIS (Geographic Information Systems)
  • Fluency in English (written and spoken), other European languages preferred
  • Highly computer literate with excellent command of Excel, Word, PowerPoint
  • Strong organizational and analytical skills with well-developed aptitude for contract subject matter
  • Ability to problem solve on tactical and strategic levels, reach sound conclusions, and take appropriate actions in an autonomous manner
  • Flexible, customer service-oriented, hands-on mindset
  • Excellent interpersonal and communication skills with proven ability to influence others and to make impactful presentations
  • Entrepreneurial and results oriented mindset
  • Ability to evolve within a fast pace organization and thrive in an ambiguous, startup-like environment
  • Team player attitude and KFC culture builder. Highly details oriented mindset
  • Ability to travel extensively within the Western European marketplace (up to 50%)
  • Education: Economics, Statistics, Computer Science, or at least Finance / Business Degree


  • KFC Europe

No recruitment agencies please