Head of Event, Sponsoring & Partnership Marketing (80-100%, all genders)
Key information
- Publication date:23 July 2025
- Workload:80 – 100%
- Contract type:Permanent position
- Place of work:Zürich
Job summary
Join SWISS as Head of Event, Sponsoring & Partnership Marketing! Lead premium initiatives and elevate the brand experience.
Tasks
- Inspire and develop a high-performing marketing team.
- Define strategies for impactful partnerships and events.
- Manage and expand strategic partnerships for brand growth.
Skills
- Master’s degree and 8-10 years in marketing or partnerships.
- Excellent leadership and negotiation skills required.
- Fluency in German and English is a must.
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Head of Event, Sponsoring & Partnership Marketing (80-100%, all genders)
Shared position possibility: Please apply as tandem (each partner sends an individual application and refers to the other tandem partner)
Bring the SWISS brand to life by leading premium partnerships and unforgettable events that inspire, connect, and elevate. Turn moments into lasting memories and shape the emotional heartbeat of our brand. This is your runway to take off — with creativity, impact, and excellence.
Starting date: December 01, 2025
You may apply in English or German.
Facts
Location
Zürich/Kloten
Employment level
Direct entry
Function
Marketing
Working time
Full-time or part-time
Salary
Middle Management
Publishing date
07-21-2025
Application deadline
07-31-2025
Take the lead in shaping SWISS’s brand experience through strategic sponsoring, premium partnerships, and outstanding events. Drive innovation, deliver memorable moments, and guide a high-performing team in bringing our brand to life — across Switzerland and beyond.
- Lead, inspire and develop the Sponsoring, Events & Partnership Marketing team, fostering a high-performance and brand-driven culture
- Define and execute strategies for sponsorships, partnerships and events in line with business goals and brand vision
- Manage and expand a portfolio of strategic partnerships that drive customer value and brand positioning
- Oversee the planning and execution of premium events, hospitality formats, sponsoring platforms and activations
- Act as SPOC for strategic partners and internal stakeholders across departments and global markets
- Ensure brand-compliant, target audience-focused implementation of all initiatives
- Monitor KPIs, provide insights, manage budgets and lead contract negotiations
- Drive innovation, storytelling and new brand experience formats
Viktoria Schwarz
Human Resources
Swiss International Air Lines AG
Sports facilities and showers, Attractive company pension scheme, Subsidized parking or public transport, Discounts on insurance, Company health management, 27 days of annual vacation, Modern offices, Flight benefits, Employee and networking events, Remote working (e.g. from home), Flexible workhours and part-time working models, Diversity programmes, Paid maternity and paternity leave
Our common goal is to make each customer’s flight a true air travel experience. For this, we go the extra mile – always, in every step of the process, worldwide. Join the SWISS team to become part of our fascinating world, where a job turns into a lifetime adventure.
In this key role, you will shape the emotional and strategic presence of the SWISS brand. Lead a passionate team of professionals, manage premium partnerships, and create unique brand experiences that inspire and connect, across events, sponsoring platforms, and beyond.
- Master’s degree in Business Administration, Marketing, Communications or a related field
- 8–10 years of professional experience, with 3–5 years in leadership roles in partnerships, sponsorships, or event management
- Proven success in developing strategic partnerships and executing high-impact events for premium or international brands
- Excellent leadership, communication, and negotiation skills with a talent for aligning diverse stakeholders
- Strategic mindset paired with hands-on execution, creativity, resilience, flexibility and strong representation skills
- Background in fast-paced, international environment
- Strong representation skills
- Willingness to travel and work weekends
- Valid driver's license (B)
- Fluent in German and English; French, Italian, or other languages are a plus
Swiss International Air Lines (SWISS) is Switzerland’s leading air carrier. With one of Europe’s most advanced aircraft fleets, SWISS is a premium airline that provides direct flights from Zurich and Geneva to keep Switzerland connected with Europe and the world. Its Swiss WorldCargo division offers an extensive range of airport-to-airport airfreight services for high-value, time-critical and care-intensive consignments. SWISS embodies Switzerland’s traditional values and is dedicated to delivering the highest product and service quality. The company has also set itself ambitious CO2 goals, and plans to halve its 2019 net CO2 emissions by 2030 and make its business and operations entirely carbon-neutral by 2050, particularly by promoting the use of sustainable aviation fuels. SWISS is part of the Lufthansa Group, and is also a member of Star Alliance, the world’s biggest airline network.www.swiss.com
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