Power of Megatrends – On the Turbulence of the Future

About the job

"Insights & Perspectives"

Contributions to the creative management of small and medium-sized enterprises

"Insights & Perspectives"

Contributions to the creative management of small and medium-sized enterprises

Tristan Horx

Tuesday, 28 January 2020, 7:30 pm

Hotel Seedamm Plaza, Pfäffikon SZ

Tristan Horx could be described as a new generation of futurists, if he did not personally call for the end of the classic generational models. The speaker and author at the Zukunftsinstitut deals with the topics of social change and explores what will follow Generation X, Y and Z. Since 2018, he has been a lecturer at SRH University Heidelberg. His presentations follow developments in the fields of mobility, digitalisation and the old bogeyman globalisation. As an anthropologist, he sees his task as finding the bridge between creativity and economics in macro-social issues. As host of the podcast "Meeting Point: Future" of the Zukunftsinstitut, he talks with prominent guests about their utopias and our future.

Source: www.zukunftsinstitut.de

Dr Franz Mattig and Claudia Mattig met with Tristan Horx in October 2019 in Zurich and spoke with him about the power of megatrends.

Neo-ecology is the megatrend that will shape the 2020s like no other: environmental awareness is shifting from an individual lifestyle to a societal movement. Sustainability is moving from a consumer trend to an economic factor. And the climate crisis is becoming the basis of a new global identity.

Organic markets, EU plastic regulations, energy transition – the megatrend neo-ecology reaches into every area of our daily lives. Whether personal purchasing decisions, societal values or corporate strategy – it is increasingly developing into one of the most powerful drivers of our time, also due to technological innovations. The megatrend not only causes a realignment of the values of global society, culture and politics.

It changes entrepreneurial thinking and action in its fundamental foundations.

Source: "Neo-ecology, the most important mega-trend of our time", Zukunftsinstitut GmbH, 2019

Everything that was – no matter how good or bad – we can no longer influence. But the future is completely open and our attitude towards it will significantly shape it.