Social Media Marketing Specialist 60% permanent (m/f/d)
Hilti Aktiengesellschaft
Key information
- Publication date:02 August 2025
- Workload:60%
- Place of work:Zürich
Job summary
Join Hilti as a Social Media Specialist in Switzerland! Drive our digital transformation efforts and thrive in a creative team.
Tasks
- Manage Hilti's social media channels like LinkedIn and Instagram.
- Collaborate on and enhance the social media strategy with the team.
- Create engaging content from concept to production independently.
Skills
- Higher education in Marketing or Communication required.
- Proficient in multimedia content creation and analysis tools.
- Fluent in German, with strong English skills; French a plus.
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Who are we looking for?
Social media is your passion and an indispensable part of your daily life? You know how to skillfully tap into the potential of various social media channels and reach customers this way? You have a knack for stories that excite customers and enjoy staging them? Are you motivated to build social media communities for new target groups and position Hilti as a leader in digital transformation on the construction site? Do these thoughts inspire you and drive you to perform at your best? Then we are curious about you!What are your tasks?
- In this role, you will be responsible for the operational management of the social media channels of Hilti (LinkedIn, Facebook, YouTube, and Instagram)
- Together with the social media manager, you will also further develop the social media strategy of Hilti
- You will develop content marketing concepts and produce the corresponding image, text, and video content independently as well as in collaboration with freelancers. From idea generation to storytelling to content production, everything is in your hands.
- In close coordination with the manager and internal stakeholders, you will define and manage the implementation of the social media roadmap
- You will work closely with internal stakeholders (Corporate Marketing, Trade Marketing, HR) and agencies or freelancers
- The creation of the monthly internal newsletter also falls within your area of responsibility
What you bring:
- Completed higher education in marketing and/or communication.
- Initial experience in the social media field, preferably on the corporate side
- Experience in multimedia production and publishing of social media content (including text, image, video) for LinkedIn, Facebook, Instagram, TikTok, as well as a solid understanding of social media performance analysis tools
- Good knowledge in the use of publishing and image editing tools (e.g., Falcon, Canva, Adobe Creative Cloud)
- Fluent in German, business fluent in English, knowledge of French is an advantage
