Director of Sales, Marketing & Commercial Strategy (m/f/d) 100%

About the job

Fashionable since 1870. Historic and surprisingly different. Here you feel the charm of the past and the vibrancy of the present, combined with warm hospitality. The Grand Hotel National is one of the most traditional 5-star establishments in Switzerland. The independent, privately managed hotel fascinates with its over 150-year history and its historic architecture. All in the best location, directly on the Lucerne lakefront and within walking distance of the station and city centre.

To complement our team and as a member of the executive management, we are looking from August 2026 or by arrangement for a

Director of Sales, Marketing & Commercial Strategy (m/f/d) 100%

In this position, you are responsible for the overall commercial strategy of our establishment with its areas of hotel, residences, MICE as well as F&B outlets. In close cooperation with the executive management, you sustainably strengthen the market position and continuously develop revenue, market shares and top-line performance.

Your main tasks

Commercial Strategy & Revenue

• Development and implementation of the overall commercial strategy
• Co-responsibility for budget, revenue, ADR, RevPAR and market share targets
• Analysis of market, competition and demand developments
• Management of forecasting, budgeting and KPI analyses
• Strategic leadership of the external revenue management partner
• Co-responsibility for pricing, yield and segmentation strategies

Distribution & Sales

• Strategic responsibility for distribution and online sales
• Further development of the direct booking strategy and OTA performance
• Expansion of key accounts as well as acquisition of new customers and partners
• Development of new sales channels and cooperations
• Representation of the hotel at events, fairs and networking activities

Marketing & Brand

• Responsibility for brand positioning and brand development
• Management of all marketing, PR and communication activities
• Further development of digital visibility (website, SEO, SEA, social media)
• Responsibility for CRM, newsletter and content strategies
• Ensuring a consistent brand experience across all touchpoints

Leadership

• Leadership, coaching and development of sales & marketing staff
• Promotion of a commercial mindset within the organisation
• Close cooperation with operations, reservations and front office
• Preparation of reports and presentations for executive management and board of directors

Your profile

Professional qualifications

• Several years of professional and leadership experience in sales, marketing or commercial management in upscale hospitality
• Very good understanding of revenue management, distribution and pricing
• Experience with digital sales channels, CRM and online marketing systems
• Knowledge of the Swiss market as well as luxury/lifestyle segments is an advantage
• High affinity for numbers and experience with forecasting and KPI analyses

Personal

• Entrepreneurial and inspiring personality with a hands-on mentality
• Strategic thinking ability and pronounced brand understanding
• Negotiation skills, strong network and convincing appearance
• Passion for hospitality, lifestyle and premium experiences
• Languages: fluent in German and English

Our offer

A responsible key position with great scope for design and direct influence on strategic development. Dynamic working environment in a demanding lifestyle and premium segment, collaboration with a committed team as well as attractive employment conditions.

Your application

If you see your work not only as a job but as a vocation and feel addressed by this versatile and demanding challenge, we should get to know each other!

We look forward to receiving your application documents with CV, certificates and references, which you can send to us by e-mail at hr@grandhotel-national.com or use the application button.