CRM & Marketing Automation Specialist

Your contribution to KPMG

Marketing Operations Management & Process Optimization

• Coordinate campaign send-outs, including target group selection, scheduling, and execution.
• Provide first-level user support for internal marketing tools.
• Own and further develop the end-to-end lead management process.
• Optimize marketing operations by streamlining and optimizing our internal processes.

• Develop and deliver onboarding programs for marketing teams, including training sessions and documentation.
• Ensure adherence to compliance standards across all training materials and marketing practices.

• Collect and analyze user requirements to enhance marketing journeys.
• Contribute to the continuous improvement of client experiences across digital touchpoints.
• Design and maintain automated client journeys using marketing automation tools

This is what makes you successful

• Bachelor's or Master's degree in Marketing, or a related field.
• 3-4 years of relevant experience in CRM, e-mail marketing, marketing automation, or a similar role.
• Proven experience with e-mail marketing tools (e.g. Microsoft Dynamics 365, HubSpot, Salesforce Marketing Cloud, etc.).
• Experience with target group segmentation and A/B testing
• Strong understanding of lead management and client journey optimization.
• Ability to work independently and collaboratively in a cross-functional team environment.
• Excellent organizational and communication skills, with a proactive and solution-oriented approach.
• Fluent in German and proficient in English (written and spoken)

Discover KPMG – Become part of our team

At KPMG, our Marketing Technology & Insights team orchestrates all digital channels with the aim of driving brand value and differentiation through a world-class digital experience. By leveraging data, metrics, technology, and expertise, we enable a data-driven, targeted go-to-market approach. Our mission is to create a seamless process along the client journey, fostering meaningful conversations with our clients, prospects, and talents that ultimately drive business success.

With 300 different auditing and advisory service opportunities, our people can choose the career path that suits them best. Through our competencies in business transformation as well as ESG consulting, we support our clients in today's biggest challenges. We are a purpose-led and values driven company where your insight can create opportunities for you and contribute to a better future. Do work that matters, supported by a community that values difference and cares about you. Gain learning that'll last you a lifetime and be recognized for the impact you make. Find opportunity everywhere with KPMG.

Do you have any questions?
Christos Makridis
Experienced Hire Recruiter
+41 58 249 26 30