yellowshark
Zürich
Online Marketing & Web Manager 100%
- 12 August 2026
- 100%
- Permanent position
- CHF 90 000 - 100 000 /year
- 8001 Zürich
About the job
In this exciting and versatile role, you are part of the Marketing Communications department and work closely with PR, Social Media, Marketing Services, and Product Management. You take on a central role in the further development of our digital channels and ensure that our products, content, and campaigns are presented online effectively and targeted to the audience.
Content Management: Planning, creation, preparation, and maintenance of target group- and search engine-optimised content, product information, landing pages, and other digital assets
Online Marketing: Planning, implementation, and optimisation of digital marketing measures across various channels
SEO & SEA: Further development of organic visibility as well as planning, implementation, and optimisation of search engine advertising with Google Ads
Analytics & Reporting: Analysis of user behaviour and digital performance with Google Analytics 4, Google Search Console, and other analysis and reporting tools; derivation of concrete optimisation measures
Social Media: Support in planning, coordination, and further development of content and campaigns on relevant social media channels
Campaign Management: Planning, implementation, coordination, and success control of digital campaigns in collaboration with Product Management and other internal departments
Conversion & User Experience: Identification of optimisation potential along the digital customer journey as well as continuous improvement of landing pages and digital touchpoints
Loyalty & CRM: Support in the further development and implementation of loyalty, customer retention, and digital customer communication measures
Several years of practical experience in online marketing and/or web management, ideally in an industrial or technically oriented environment
Solid experience with content management systems (CMS) and digital platforms
Good knowledge of SEO, SEA, and Google Ads
Experience with Google Analytics 4 (GA4) and Google Search Console as well as a good understanding of web analysis, KPIs, and performance reporting
Knowledge in social media marketing and content management
Experience in planning and implementing digital campaigns as well as collaborating with product management and internal stakeholders
Understanding of customer journey, conversion optimisation, digital customer retention, and loyalty concepts
A good sense for digital trends, relevant platforms, and target group-appropriate content preparation
Enjoyment in combining technology, data, content, and marketing
Very good German language skills in spoken and written form as well as good English and French skills
Independent, structured, and precise working style as well as strong organisational and coordination skills
Communicative, team-oriented personality with high initiative and a hands-on mentality
Responsibilities
Web Management: Maintenance, care, and continuous development of the company website and other digital platformsContent Management: Planning, creation, preparation, and maintenance of target group- and search engine-optimised content, product information, landing pages, and other digital assets
Online Marketing: Planning, implementation, and optimisation of digital marketing measures across various channels
SEO & SEA: Further development of organic visibility as well as planning, implementation, and optimisation of search engine advertising with Google Ads
Analytics & Reporting: Analysis of user behaviour and digital performance with Google Analytics 4, Google Search Console, and other analysis and reporting tools; derivation of concrete optimisation measures
Social Media: Support in planning, coordination, and further development of content and campaigns on relevant social media channels
Campaign Management: Planning, implementation, coordination, and success control of digital campaigns in collaboration with Product Management and other internal departments
Conversion & User Experience: Identification of optimisation potential along the digital customer journey as well as continuous improvement of landing pages and digital touchpoints
Loyalty & CRM: Support in the further development and implementation of loyalty, customer retention, and digital customer communication measures
Profile
Completed training or further education in computer science, web development, web platform development, digital marketing, marketing communications, or a comparable qualificationSeveral years of practical experience in online marketing and/or web management, ideally in an industrial or technically oriented environment
Solid experience with content management systems (CMS) and digital platforms
Good knowledge of SEO, SEA, and Google Ads
Experience with Google Analytics 4 (GA4) and Google Search Console as well as a good understanding of web analysis, KPIs, and performance reporting
Knowledge in social media marketing and content management
Experience in planning and implementing digital campaigns as well as collaborating with product management and internal stakeholders
Understanding of customer journey, conversion optimisation, digital customer retention, and loyalty concepts
A good sense for digital trends, relevant platforms, and target group-appropriate content preparation
Enjoyment in combining technology, data, content, and marketing
Very good German language skills in spoken and written form as well as good English and French skills
Independent, structured, and precise working style as well as strong organisational and coordination skills
Communicative, team-oriented personality with high initiative and a hands-on mentality
