PhD Position in AI-Driven Marketing and Agentic Commerce (m/w/d)

About the job

The Institute of Marketing and Customer Insight (IMC-HSG) at the University of St.Gallen combines world-class research with high practical relevance in the field of marketing management. With internationally visible research, close collaboration with leading companies, and a comprehensive executive education program, we offer an environment where academia and practice seamlessly intertwine.
Learn more about our institute: https://imc.unisg.ch/en/
For questions, please contact E-Mail schreiben

What we offer you:

• The opportunity to pursue a doctorate within the topic AI-Driven Marketing and Agentic Commerce at one of Europe's leading management schools
• A full-time research assistant position (100%) in accordance with the guidelines of the University of St. Gallen,
• Scientific work in an interdisciplinary team with the opportunity to publish empirical research in leading international journals
• Hands-on collaboration with companies on trending topics in AI-driven marketing, digital communication, and customer experience management
• Experience in seminar management, university teaching, and executive education
• Access to a high-caliber network of executives in marketing, communications, and sales
• Individual supervision of your doctoral thesis by Prof. Dr. Dennis Herhausen (Chair of Marketing Management and Director of the IMC)
• A collaborative working atmosphere in a dedicated and collegial team

What you bring:

• A strong interest in innovative research in marketing management and its practical relevance, ideally complemented by initial professional experience
• Digital affinity and solid IT skills; experience with quantitative research methods is an advantage
• A sense of responsibility, organizational talent, and a high degree of initiative and flexibility
• A professional and confident demeanor, strong commitment, team spirit, and accountability
• A keen willingness to learn and the ability to quickly familiarize yourself with new topics
• Excellent command of both English and German (mandatory)
• An outstanding university Master's degree in business administration, economics, or a related field (e.g. industrial engineering or psychology) – minimum grade 5.0 (CH) / 2.0 (DE); no degrees from universities of applied sciences, MBA, or MAS programs

Please verify that you meet the admission requirements for the doctoral program before applying. Further information on the doctoral program in business administration can be found here: https://www.unisg.ch/en/studying/admission/admission-phd/management/
 
Application deadline 30 June 2026

"A place where knowledge is created" - As one of Europe's leading universities of economics and business administration, the University of St.Gallen (HSG), Switzerland, is committed to the education of over 10'000 students. The HSG is one of the largest employers in the region and provides an attractive and innovative environment for more than 3'500 researchers, educators and professional staff.