About moneyland.ch

About the job

moneyland.ch is the independent Swiss online comparison service for banks, insurance, and telecommunications.

moneyland.ch has already developed more than 100 neutral comparisons and calculators. They are the highest quality and most accurate in Switzerland. Neutrality is central: the independence guarantee applies to all comparisons, calculators, and content.

Thanks to informative news, you are always up to date on the latest developments regarding private finances in Switzerland. Various guide and glossary articles from our experts help you with financial questions. More information about our expert and editorial team can be found here.

Objective of moneyland.ch

moneyland.ch was founded with the aim of helping consumers with independent comparisons, calculators, and editorial contributions in product selection and financial matters.

Banking, insurance, and telecom markets are becoming increasingly complex. For laypeople, it is tedious and time-consuming to navigate today’s product jungle. moneyland.ch provides relief: the portal enables you to quickly and easily find the right Swiss banks, insurance companies, and telecom providers for you and save hundreds of francs every year.

On moneyland.ch, you will find, among other things, the right credit card and mortgage for your needs, the suitable trading, private banking, and personal loan offers, as well as the right private, business, savings, pension, and vested benefits accounts. Comparing insurance, health insurance, as well as internet, TV, and mobile subscriptions is also very easy with moneyland.ch.

History of moneyland.ch

2013: moneyland.ch launches with initial bank comparisons

2014: First insurance comparisons

2015: Search engine for banks and insurance, Moneyguru assistant

2018: First telecom comparisons

2020: More than 100 comparisons and calculators for the first time, redesign

2024: moneyland.ch becomes part of the Swiss Marketplace Group (SMG)

The team of moneyland.ch

moneyland.ch was founded by the two brothers Benjamin Manz and Samuel Manz. Both studied at the University of Zurich.

The core team of moneyland.ch consists of competent data analysts, financial experts, and specialist editors. Our team works every day for consumers in Switzerland and for more transparency in the areas of banking, insurance, and telecommunications. Here you can learn more about our expert and editorial team.

Comparisons and calculators of moneyland.ch

The neutral comparisons of moneyland.ch are frequently used by various renowned Swiss media for evaluations and have been awarded several times. For example, moneyland.ch performed best among all Swiss comparison services in an analysis by the consumer magazine K-Geld (here is the link to the K-Geld article).

The intelligent comparison algorithms are the most comprehensive of their kind and also take into account complex fee and interest structures. Depending on the comparison, more than 100 features per product are evaluated. In the case of the credit card comparison, exchange rates based on key dates are also considered.

The total costs can be transparently broken down by individual fees on the result pages. Each product has its own product info page with further information. In many comparisons, you also have the option to display costs for any number of years.

In addition to costs, many comparisons also consider various performance criteria. These include, for example, performance data for pension funds, performance ratings of various insurances, and information on internet speed for mobile subscriptions.

Customer satisfaction ratings are collected by moneyland.ch together with established market research institutes.

The independence guarantee applies to all comparisons and calculators, including the ranking within the comparisons, which cannot be purchased. In cost comparisons, the cheapest offers are transparently displayed at the top – regardless of whether the provider cooperates with moneyland.ch or not. Similarly, in performance comparisons, providers with the best services are displayed at the top.

Data quality

The product knowledge of moneyland.ch is unique throughout Switzerland. moneyland.ch now has more than 3 million product data points – including many pieces of information that are not publicly available anywhere else.

moneyland.ch places great importance on the data quality of comparisons, calculators, and editorial contributions. One employee at moneyland.ch is specifically responsible for data quality.

moneyland.ch is sometimes informed in advance by some customers and providers about any changes in conditions. Additionally, moneyland.ch always checks the data itself to meet its high standards for data quality:

• Savings, credit, and account interest rates are usually updated by banks at the beginning of the month. moneyland.ch therefore checks these every month.
• Various cost and performance data are regularly reconciled with provider data by moneyland.ch. Since some provider data is not available online, moneyland.ch regularly conducts surveys with banks, insurance companies, and telecom firms to update the information.
• For mobile subscriptions and other telecom offers, moneyland.ch collects current promotional offers several times a week.
• In the mortgage area, moneyland.ch has programmed more than 100 crawlers that update mortgage interest rates daily.

moneyland.ch in the media

The high credibility of moneyland.ch is also reflected in media coverage. Various Swiss media report several times a week about the comparisons, expertises, and analyses of moneyland.ch. moneyland.ch has now been mentioned in more than 10,000 media contributions. A small selection of media contributions can be found here.

Data protection

Data protection is of great importance to moneyland.ch. moneyland.ch commits to using all user data carefully and exclusively for intended purposes and complies with applicable laws, such as the Federal Act on Data Protection (FADP). Users of moneyland.ch can have their data deleted at any time. Users can also unsubscribe from the moneyland.ch newsletter at any time. More information about data protection on moneyland.ch can be found here.

Users of moneyland.ch

The quality of the comparisons and information is convincing: moneyland.ch is visited by more and more users. It now has more than 300,000 visitors per month and more than 2 million per year.

How moneyland.ch earns money

It is important to moneyland.ch to remain free of charge for consumers. At the same time, the independence of the comparisons and content on moneyland.ch is central. Providers cannot buy better positioning in the comparisons.

moneyland.ch earns money with the following services:

• Cooperations in the area of clicks and inquiries in the comparisons: For some products, a green button appears for concluding the product or requesting an offer. This button is chargeable for providers. They compensate moneyland.ch per click on the button in certain comparisons. In other comparisons, interested users first reach a contact form on moneyland.ch. If users fill out and submit this, moneyland.ch receives compensation from the provider for this inquiry ("lead").
• Online advertising: As on various online portals, companies can advertise on moneyland.ch. It is transparently marked as such. Whether a provider pays for advertising on moneyland.ch or not has no influence on the positioning of their products in the comparisons. A special case of online advertising are advertorials, which are listed under their own category. These are also clearly marked as such.
• Labels: moneyland.ch regularly conducts independent customer satisfaction surveys and neutral studies on various products. Providers can obtain paid labels from moneyland.ch, which provide information about the providers’ performance in the surveys and studies.
• Evaluations for providers, universities, and media: Within the framework of Moneyland Analytics, moneyland.ch conducts product analyses and market research. These evaluations have no influence on the independent comparisons on moneyland.ch. The price of these analyses varies depending on the effort.

About the Swiss Marketplace Group (SMG)

The Swiss Marketplace Group (SMG) was founded in 2021 by Ringier AG, TX Group AG, the company General Atlantic, and Die Mobiliar. Its portfolio includes well-known online marketplaces such as ImmoScout24, Homegate, AutoScout24, Ricardo, and Tutti. Since 2025, SMG has been listed on the Swiss stock exchange SIX.