B2B Digital Campaign Manager (m/f/d)

As a first-tier supplier to our renowned business partner, Roche Diagnostics in Rotkreuz, we are immediately seeking a motivated and dedicated B2B Digital Campaign Manager for a temporary 12-month assignment with the possibility of extension.

As an experienced and visionary B2B Digital Campaign Manager for the EMEA/LATAM Region, you will be instrumental in developing, implementing, and optimizing effective B2B Digital Marketing Campaigns within the healthcare sector. You will play a key role in shaping the Global B2B Digital Campaign Strategy and tactics to accelerate implementation to local Marketing and Sales organizations (Affiliates) across EMEA/LATAM.

Tasks

• B2B Digital Campaign Management & Excellence: Contribute to the co-creation of Global B2B Digital Marketing Strategies, translating them into actionable and impactful digital marketing plans tailored to EMEA/LATAM market needs. Lead the effective roll-out, adoption, and accelerated execution of Global B2B Digital Marketing Campaigns across EMEA/LATAM affiliates, ensuring alignment with global strategy while enabling local relevance. Provide expert consulting to marketing teams on designing and optimizing best-in-class B2B digital campaigns and establish high standards and key operational processes.
• B2B Digital Marketing Excellence & Innovation: Actively monitor, evaluate, and share insights on the latest B2B digital marketing trends, competitive strategies, and emerging technologies relevant to EMEA/LATAM. Foster a culture of data-driven experimentation by partnering with pilot markets to test, learn, and scale advanced tactics (e.g., sophisticated segmentation, personalized omnichannel journeys, innovative B2B acquisition models, new marketing technologies, etc.).
• Stakeholder Engagement & Collaboration: Build and maintain strong collaborative relationships with key stakeholders across the organization, including Global, Regional, and Local Marketers & Senior Leaders. Enable effective cross-functional collaboration to connect key stakeholders, ensure alignment, and drive timely decision-making for campaign success.
• Growth Mindset: Proactively seek feedback and view challenges as opportunities for continuous learning and adaptation. Maintain a strong sense of curiosity to constantly explore new digital possibilities and question the status quo.

Must-Haves

• Minimum Bachelor's degree in Marketing, Business Administration, or a related field.
• 3+ years of experience in International Digital Marketing and/or Omnichannel Campaign Management.
• Strong analytical and systems thinking skills.
• Proven ability in agile project management, stakeholder management, and communication.
• Fluency in English (written and verbal).
• A commitment to continuous learning and improvement.

Nice-to-Haves

• Experience in the MedTech or Healthcare industry.
• Experience with digital marketing channels such as Sprinklr, Marketo, Salesforce Marketing Cloud, Adobe Experience Manager, and native Social Media Platforms (paid & organic).
• Experience in the integration of AI into the campaign process and digital marketing activities.

Benefits

• Work with cutting-edge tools on a state-of-the-art campus with green spaces and an inspiring atmosphere.
• Experience a work culture that promotes diversity and inclusion, where everyone feels valued.
• Benefit from financial support for your professional development.
• Enjoy unbeatable year-round discounts at renowned retailers, over 200 top brands, as well as fleet discounts on new car purchases or consistent fuel discounts.
• Become part of one of the most prestigious pharmaceutical companies and actively shape the future of healthcare.
• Savor a selection of high-quality meals in modern on-site restaurants.
• Benefit from on-site parking if qualified, as part of a sustainable mobility concept.
• Start with professional onboarding and a thorough introduction to your new role during the Welcome Days.

Are you interested? Do not hesitate and submit your complete application documents online today. We look forward to hearing from you!

Wir wertschätzen Vielfalt und begrüssen daher alle Bewerbungen - unabhängig von Geschlecht, sozialer Herkunft, Religion, Alter und Identität. Zur leichteren Lesbarkeit und besseren Verständlichkeit verwenden wir nur eine Gender-Form. Selbstverständlich sind im jeweiligen Kontext alle Genderformen gleichermassen gemeint.

Kontakt
Kristof Wildmann

Arbeitsort
Rotkreuz

Pensum
100%

Position
Manager

Branche
Administration / Verkauf / Einkauf