Head of Marketing & Business Development

Allgemeine Plakatgesellschaft AG

Zürich

Key information

Job summary

Join APG|SGA as a Marketing & Business Development Lead! Drive innovation.

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(m/f/d)

APG|SGA is a dynamic service company with Swiss tradition and a focus on Out of Home Media: Digital. Analog. Mobile. Interactive. We want to inspire people with the best communication solutions in public spaces. On streets and squares, in train stations, airports, shopping centers, in the mountains as well as in and on means of transport.

Overall responsibility for the strategic orientation and further development of the Marketing and Business Development division
Active shaping of the digital transformation from a business perspective, optimizing processes and developing new business models and innovations using AI
Structured collection, maintenance and use of data (Data Management) for digital platforms (e.g. Programmatic)
Overall responsibility for Product Management (including pricing)
Responsible for the analysis, conception, planning, control and monitoring of all APG|SGA products including services for the advertising market in all communication spaces
Overall responsibility for product and market communication as well as content on websites, social media and own advertising campaigns
Responsibility for market and media research of the APG|SGA product range

Proven leadership qualities and several years of experience in a similar role
Several years of experience in a senior role in marketing, product management and business development as well as relevant digital transformation projects
Comprehensive experience in the media industry
Business administration degree and/or advanced professional training in marketing/digitalization
Strong expertise in data management and experience in AI and its application possibilities in a business context
Charismatic, decisive leader with strong entrepreneurial thinking
Fluent German skills, as well as solid English and/or French skills