Social Media Manager in Beauty & Lifestyle

About the job

• Conceptualisation, planning and implementation of social media measures in the beauty & lifestyle sector for platforms such as Instagram, TikTok, Pinterest and YouTube

• Co-development and further development of the cross-channel content strategy as well as content pillars and innovative format concepts

• Independent creation of text, image, graphic and video content – from idea through production and post-production to publication

• Responsibility for the entire content lifecycle: editorial planning, content production, publication and optimisation

• Monitoring current social media trends, market and target group developments as well as their creative and strategic implementation

• Analysis of relevant performance metrics and derivation of optimisation measures for content and campaigns

• Close collaboration with internal marketing teams, influencers, creators, agencies and other external partners

• Leadership and coordination of own projects and campaigns in the beauty & lifestyle sector

• Active shaping of an inspiring and modern brand presence on all relevant social media channels

• Completed training or degree in media, marketing, communication or a comparable qualification

• At least 2–3 years of professional experience in social media management or content creation

• Experience in developing and implementing channel- and target group-specific content strategies

• Very good knowledge of Adobe Creative Cloud, especially Premiere Pro, Photoshop, After Effects and InDesign

• Experience in video production, content creation and post-production for social media platforms

• Confident handling of social media analytics tools (e.g. Meta Business Suite, TikTok Analytics or comparable tools)

• Understanding of performance metrics such as reach, engagement and retention rate and their use for content optimisation

• Experience in dealing with influencers, creators and community management is an advantage

• Fluent German skills in spoken and written form; French or English skills are a plus

• You are passionate about beauty, lifestyle and social media and convince with creativity, trend awareness, strategic thinking as well as an independent and communicative working style

• Discounts: Attractive discounts in the Brack online shop as well as lunch discounts and staff restaurants in Mägenwil and Willisau.
• Rest and relaxation: At least 5 weeks of holiday, with the possibility of buying additional leave and unpaid leave.
• Development: Internal training in our own academy as well as financial support for external further education.
• Family: 18 weeks of paid maternity leave with the possibility of extension and 4 weeks of paid paternity leave.
• Insurance: Above statutory requirements – 100% continued salary payment and full financing of daily sickness allowance insurance by the employer.
• Mobility: Free parking spaces, financial contribution to public transport and pool vehicles for business appointments.

• You create your profile in our career portal and apply directly online for the advertised position.
• You will immediately receive a confirmation of receipt and within a maximum of 10 working days you will receive feedback on the next steps.
• While you show us your patience, we take the time to personally review your application and define the next steps.
• If your documents convince us, we get to know each other via live video call or in a personal interview.
• The "match" is mutually confirmed. Then we proceed to the second interview round where you get to know your future workplace and the team.
• YES – we have chosen each other! The employment contract will be sent to you digitally and after signing the contract you will receive access to our internal communication channels and at the same time we prepare your onboarding process.