Marketing Employee with Focus on Social Media (80-100%)

About the job

from September or by arrangement

Tell our story.

The Resort Hof Weissbad is more than a hotel. It is a place to arrive, enjoy and feel comfortable – right in the heart of Appenzell. We want to make exactly this feeling digitally tangible every day. For this, we are looking for a creative personality with a passion for content, storytelling and social media.

These are your tasks

• You develop and implement creative social media concepts
• You produce high-quality content – reels, stories, carousels, photos and videos – for Instagram, Facebook and LinkedIn
• You create online marketing campaigns (Google Ads, SEO/SEA and Meta) in close cooperation with our external marketing agency and support them in implementation
• You plan, organise and accompany photo and video shoots
• You write inspiring and target group-oriented texts for social media
• You create, design and send our newsletters via Mailchimp
• You manage our social media community and take on active community management
• You maintain and further develop our image database
• You support the design of smaller printed materials such as brochures, flyers and other advertising media according to corporate identity
• You assist with administrative marketing tasks and the maintenance of our website

What we wish from you

• You bring experience in marketing – ideally in the hotel, gastronomy or tourism industry
• You have a passion for social media, trends and digital storytelling
• You have a good eye for aesthetics, design and visual language
• You have experience in creating photo, video and text content
• You have knowledge of Adobe Creative Cloud (Photoshop, InDesign), Canva as well as video editing programmes such as Premiere Pro or CapCut
• You work independently, structured and reliably
• You are creative, bring initiative and enjoy putting ideas into practice
• You are enthusiastic about hospitality and high-quality brand communication
• You have a great enthusiasm for the hotel and gastronomy industry

What we offer you

• A versatile and creative position with a lot of personal responsibility in a small team
• Plenty of room for your ideas and the opportunity to actively shape our digital presence
• An inspiring working environment in one of the most beautiful wellness and holiday hotels in Eastern Switzerland
• A warm, motivated team with short decision-making paths
• Attractive benefits and development opportunities

Do you love capturing special moments, inspiring people with images and videos and implementing ideas independently? Then we look forward to getting to know you.