Head of Marketing and Communications 80–100% from September 2026

About the job

The Role at a Glance

You will take charge of the entire marketing for tibits, one of the most well-known and popular gastronomy brands in Switzerland. With a medium-sized in-house team and the task of strategically further developing the tibits brand, you will significantly shape its visibility and future.

We are looking for a leader with a clear understanding of brand and impact and a flair for sales, who orchestrates and develops a strong team while combining quality, efficiency, and profitability. Your workplace: Zurich-Seefeld, primarily on site.

Your Responsibilities:

• You lead and develop the medium-sized marketing team and create an environment where quality and collaboration thrive.
• You are responsible for the marketing strategy across all instruments – website, social media, SEO/SEA, PR and media relations, loyalty programmes, communication in the restaurants as well as advertising campaigns – and manage both internal and external specialists.
• You develop and implement a targeted sales strategy and position the tibits brand sustainably.
• You have experience in the conception and execution of events, collaborations, and partnerships.
• You keep the brand message likeable, authentic, and consistent across all touchpoints.
• You translate strategy into operational day-to-day business and ensure implementation.
• You work closely with the restaurants, are regularly on site, and see yourself in service of the operations.
• You actively contribute to tastings, product developments, events, and new openings.

Your Profile:

• Completed studies in marketing, communications, business administration, or a related field.
• Several years of experience in a senior marketing role with responsibility for strategy, implementation, and staff management.
• Solid expertise in brand strategy & branding: You have built or significantly shaped a consistent brand world – from visual identity to brand voice.
• Holistic marketing understanding: You see marketing as an integrated system and can effectively orchestrate classic, digital, and performance channels – rather than just mastering one of them.
• Experience in advertising & campaigns: You develop and manage classic as well as digital measures and lead agencies – from the creative idea through briefing to success measurement.
• Strong communication skills in PR & media relations: You lead internal and external communication, maintain media contacts, and are confident in crisis communication.
• Data-driven working: You manage paid channels confidently and make decisions based on KPIs such as ROAS, CPA, and conversion rate.
• Strong presentation and leadership skills: You represent the company credibly and inspiringly, work independently, and know how to assert yourself. 
• Hands-on mentality and product proximity: You understand the operational day-to-day business of gastronomy, know the Swiss market, and are well connected.
• Languages: German (native or equivalent); French (conversational), English. 
• Connection to sustainability, vegetarian-vegan nutrition, or value-oriented gastronomy.

Instead of a Cover Letter

Don’t send us a standard letter. Instead, answer these three questions – briefly, concretely, and in your own words:

• Describe a transformation, rebranding, or growth initiative of a brand for which you were significantly responsible. What was your role, and what was the measurable result?
• How do you perceive the strengths and weaknesses of the tibits brand? What risks and opportunities do you see?
• If you were to lead tibits marketing: What would be your first 5 actions?

Monika is happy to provide information and looks forward to your online application.