Head of Art Direction - Brand Assets

In short

We’re looking for a visionary and hands-on leader in Art Direction to oversee the creative output of On’s most essential visual brand touchpoints, brand assets. From e-commerce and product storytelling to seasonal lookbooks and cross-category campaigns. With a keen eye for both emotional impact and commercial performance, you’ll guide a team of talented art directors to shape how the world sees On at every step.

With equal parts strategic foresight and hands-on creative leadership, you’ll guide a team of Art Directors and Visual Creators to build emotionally resonant and commercially impactful brand assets. You see the throughline between performance and lifestyle and know how to capture it across film, photography, motion and emerging formats.

This is a high-impact, head-of-leadership role at the intersection of creative excellence, business goals, and global brand expression. Reporting to the Head of Group Visual Direction.

Your Mission

• Lead the creative vision and execution of On’s core brand assets including product photography, ecommerce content, digital campaigns and seasonal storytelling
• Inspire and grow a high-performing team of art directors and videographers, setting clear direction and providing hands-on mentorship
• Establish the seasonal art direction for brand assets across photography, film, CGI and emerging formats
• Set the tone and elevate the bar for how On shows up visually, from product detail pages to lookbooks to global category storytelling
• Partner cross-functionally with digital, product and marketing teams to ensure aligned and forward-thinking creative strategies
• Oversee end-to-end execution in partnership with production, ensuring quality, timeliness and consistency at scale
• Identify, brief and collaborate with external creative partners who align with On’s evolving visual aesthetic
• Champion a culture of experimentation and future-facing thinking within the brand creative team