Chief Marketing Officer (m/f/d)

Curaden AG, based in Kriens near Lucerne, is much more than a company; we embody a vision, a system, and a philosophy that sets standards worldwide. For us, "Better health for you" is not just a slogan but an attitude that guides our daily actions.

Since 1954, Curaden has stood for a holistic approach to oral health – through the combination of innovation, research, and education. Under our brand CURAPROX, we develop, market, and distribute premium oral care products in over 90 countries across six continents. In doing so, we drive the advancement of the dental industry, inspire people worldwide, and set new standards for sustainable dental care.

To further strengthen our international brand vision and strategically drive our growth, we are looking for individuals who will help shape the future of Curaden with strategic foresight, passion, and innovative strength.

As a member of the Executive Management Team, you play a crucial role in positioning CURAPROX as a globally leading brand and in the long-term development of the Curaden Group.

Chief Marketing Officer (m/f/d)

Your responsibilities

• You define and implement Curaden's global marketing strategy and translate it into initiatives that achieve measurable growth.
• You represent marketing at the executive management level and actively shape the overall strategy of the group.
• You lead, empower, and develop a high-performing international marketing and design team to ensure a strong global brand and local market success.
• You position CURAPROX as a meaningful brand and develop compelling storytelling across all touchpoints.
• You drive the digital transformation of marketing, introducing modern tools, automation, and data-driven decision-making processes.
• You are responsible for brand architecture, go-to-market models, and innovation initiatives worldwide.
• You build strong partnerships with internal and external stakeholders, agencies, and cooperation partners to further strengthen Curaden's international presence.

Your profile

• You have a completed university degree in marketing, business administration, or a related field; an MBA is an advantage.
• You bring at least five years of international leadership experience in marketing, ideally in dental, health care, or FMCG sectors.
• You can demonstrate success in building and scaling global brands.
• You combine strategic foresight with operational excellence and convince through your goal-oriented working style.
• You are an entrepreneurial, charismatic leader with intercultural competence and experience leading international high-performance teams.
• You are proficient with modern marketing and CRM systems, automation and analytics tools, and naturally integrate AI technologies into your daily work.
• You are willing to travel internationally and engage directly with global decision-makers.
• You speak fluent German and English; additional languages are an advantage.

Curaden convinces through

• The opportunity to actively further develop a global brand focused on prevention, innovation, and education
• Close collaboration with your team, international markets, owners, and management
• A key role in executive management with direct influence on the strategic development of the Curaden Group
• An entrepreneurial culture with short decision-making paths, plenty of creative freedom, and lived team spirit
• Attractive employment conditions, exclusive Curaprox employee benefits, and a meaningful and impactful role

Do you feel addressed? Then we look forward to receiving your application and getting to know you!

CURADEN AG | Human Resources | Amlehnstrasse 22 | 6010 Kriens | Phone: +41 41 319 45 59