PhD Position in Marketing Management (m/f/d)

About the job

About us
The Institute for Marketing and Customer Insight (IMC-HSG) at the University of St. Gallen combines first-class research with high practical relevance in the field of marketing management. With internationally visible research, close collaboration with leading companies, and a comprehensive continuing education programme for specialists and executives, we offer an environment where science and practice seamlessly intertwine.
Learn more about our institute: https://imc.unisg.ch/
If you have any questions, please feel free to contact dennis.herhausen@unisg.ch .

We offer you:

• The opportunity to pursue a PhD within the topics of AI-Driven Marketing, digital communication, and Customer Experience Management at one of the leading European business schools
• A doctoral position (100%) according to the guidelines of the University of St. Gallen
• Scientific work in an interdisciplinary team with the opportunity to publish empirical research in leading international journals
• Practical collaboration with companies on trend topics in AI-Driven Marketing, digital communication, and Customer Experience Management
• Experience in seminar management, university teaching, and executive education
• Access to a high-calibre network of executives from marketing, communication, and sales
• Individual supervision of your PhD by Prof. Dr Dennis Herhausen (Chair of Marketing Management and Director of the IMC)
• A collegial working atmosphere in a dedicated and supportive team

You bring the following:

• Strong interest in innovative research in marketing management and its practical relevance, ideally complemented by initial professional experience
• Digital affinity and good IT skills; experience with quantitative research methods is an advantage
• Enjoyment of responsibility, organisational talent, as well as a high degree of initiative and flexibility
• Professional and confident demeanour, high commitment, teamwork skills, and sense of responsibility
• High willingness to learn and the ability to quickly familiarise yourself with new topics
• Very good German and English skills (mandatory)
• Very good university master’s degree in business administration, economics, or a related field (e.g. industrial engineering or psychology) – minimum grade 5.0 (CH) / 2.0 (DE); no FH, MBA, or MAS degree

Please check before applying whether you meet the admission requirements for the doctoral programme. Further information on the doctoral programme in business administration can be found here: Admission to the Doctorate in Business Administration (PMA)

Application deadline: 30 June 2026

"A place that creates knowledge" – As one of Europe’s leading business universities, the University of St. Gallen (HSG) is committed to educating over 10,000 students and offers an attractive and innovative environment in research, teaching, continuing education, and administration to around 3,500 employees, making it one of the largest employers in the region."