Marketing Acceleration & Excellence Associate Director

21 May 2026
100%
Permanent position
Basel

Job summary

Join Abbott, a global healthcare leader transforming lives daily. Be part of a dynamic work environment with innovative benefits.

Tasks

Lead the evolution of marketing to a tech-enabled function.
Implement AI-driven customer engagement strategies for scalability.
Define a strategic roadmap for modernizing marketing capabilities.

Skills

Master's/MBA preferred; 12+ years in pharma or digital transformation.
Strong analytical and project management skills needed.
Ability to influence and collaborate in a matrix organization.

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About the job

<div>At Abbott, we help people live healthier, fuller lives — physically, emotionally, and socially. As a global healthcare leader with more than 107,000 employees across 160+ countries, we develop breakthrough technologies and solutions that support health at every stage of life.Within our Established Pharmaceuticals (Branded Generics) business, we provide trusted, high‑quality medicines to over 18 million patients every day, with a strong presence in high‑growth regions such as LATAM, APAC, India, and Emerging Markets. Our broad portfolio spans essential therapeutic areas including Women’s Health, Gastroenterology, Cardiometabolic, CNS & Pain, and Respiratory, addressing critical unmet medical needs worldwide.Abbott is a place where science, purpose, and people align — and where diverse perspectives and collaboration are key to delivering meaningful impact for patients.We are currently looking for a Marketing Acceleration & Excellence Associate Director to join our EPD Headquarters team and help shape the future of our global brands.</div>Primary Job Function: The Associate Director of Marketing Acceleration & Excellence will lead the evolution of marketing into a future-ready, technology-enabled function that delivers personalized, data-driven customer engagement at scale. This transformational role will be responsible for reimagining how marketing operates globally and locally—driving efficiency, agility, and differentiation through the adoption of advanced technologies such as AI, automation, and analytics.Lead the global transformation of marketing into a future-ready, technology-enabled function that delivers personalized, data-driven customer engagement at scale. This role sets the strategic vision and operational model for marketing modernization globally and locally, ensuring resilience, efficiency, and differentiation through advanced technologies such as AI, automation, and analytics.The role will define and implement a strategic roadmap to modernize marketing capabilities, processes, and talent across the marketing organization. It will anticipate future skillsets and organizational needs, pilot emerging technologies in real-world use cases, and partner with global and regional brand teams to redesign workflows that maximize impact and scalability.The successful candidate will be a visionary leader, passionate about innovation, customer-centricity, and continuous improvement, with a proven ability to influence across complex matrix environments and change mindset capabilities.Core Job Responsibilities:Strategic Vision & Operating Model<ul><li>Define and execute a multi-year roadmap for AI-driven engagement, data intelligence, and MarTech.</li><li>Align transformation initiatives across global and affiliate markets in partnership with Global Integrated Marketing, IT, Compliance, and Executive Leadership.</li><li>Partner with the rest of Global Integrated Marketing, IT, Comex, and OEC to align transformation across global/affiliate markets.</li><li>Reinvent workflows to incorporate corporate approved technology i.e. agentic AI, GenAI, which serve to drive efficiency and solidify our differentiation in the market.Technology & Tools Enablement</li><li>Design modular CRM/CDP, and engagement stacks enabling personalized outreach at scale.</li><li>Lead AI experimentation pilots (e.g. autonomous agents, digital twins, agentic systems, AI enabled platforms, content automation—and scale successful ROI-driving solutions.</li><li>Establish trust-by-design frameworks ensuring transparent, compliant AI systems.</li></ul>Data & Performance Architecture<ul><li>Work with the business effectiveness team to build centralized analytics architecture for outcome tracking, funnel optimization, and customer value improvement. </li><li>Implement, together with the business effectiveness team, AI-powered measurement with ROI, marketing mix modelling or attribution models.</li><li>Embed continuous intelligence via automation and AI agents for campaign orchestration.</li></ul>Process Excellence & Operating Cadence<ul><li>Enable the shift to an autonomous marketing function that learns and adapts.</li><li>Champion agile pilots with learn-measure-scale loops accelerating transformation across global and affiliates.</li></ul>Organization & Talent Enablement<ul><li>Build marketing capability frameworks for AI fluency (crawl-walk-run model), upskilling, trust, ethics, and data stewardship.</li><li>Upskill talent through active participation in pilots enabling AI-required marketing knowledge.</li></ul>Governance, Compliance & Ethics<ul><li>Work with OEC and privacy to ensure digital trust and ethical considerations in AI systems as required for pharma compliance.</li><li>Establish data governance to manage marketing tools/processes supporting consistent yet flexible experiences.</li><li>Report transformation KPIs (cost efficiency, ROI, adoption, compliance metrics) through a global executive dashboard.</li></ul>Minimum Education:<ul><li>Master’s/MBA preferred, emphasis in life sciences, tech, or marketing</li></ul>Minimum Experience/Key success factors<ul><li>≥12 years large-matrix pharmaceutical/CXO environment (global + affiliate); ≥5 years leading digital/MarTech transformation</li><li>Experience in emerging markets preferred; Pharma experience a plus but not required</li><li>Experience in successfully applying insights and research to drive business decisions</li><li>Technical skills: MarTech & analytics platforms (Salesforce, Veeva, Adobe), GenAI, data architecture (Synapse, Delta Lake); AI-human workflows</li><li>AI proficiency, marketing automation, data privacy GDPR/HIPAA; Agile</li></ul>Competencies/Attributes<ul><li>Winning mentality, “can-do” attitude, innovative, customer focus and cross-functional team player</li><li>Result-driven, like hands-on work, pragmatic</li><li>Ability to influence cross functionally in a matrix organization</li><li>Ability to demonstrate strategic and systematic anticipation and planning</li><li>Proactive approach, ability to identify opportunities and issues, align TA Head and business stakeholders around an agenda / action plan and then work independently to achieve it</li><li>Professional experience with demonstrated innovative and out-of-box thinking and ability to efficiently translate the concept into tangible results</li><li>Strong communication and interpersonal skills</li><li>Strong Analytical and diagnostic skills</li><li>Ability to work in a fast-paced and changing environment</li><li>Solid project management skills for multiple tasks / projects / priorities </li><li>Business acumen</li><li>Storytelling, experimentation mindset, measured risk-taking, gap analysis</li><li>Fluency in English, another language desirable</li></ul>Ready to Join Us?If this opportunity excites you, we’d love to learn more about you. Please submit your CV as a PDF.(If uploading multiple documents, be sure to add them before saving, as additional uploads cannot be added afterward.)

Marketing Acceleration & Excellence Associate Director

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