Marketing Manager B2B (f/m/d) | 80-100% | Hybrid working model | Zurich

About the job

Company Description

Welcome to SMG Swiss Marketplace Group!

The SMG Swiss Marketplace Group simplifies life with innovative digital solutions and has been transforming entire industries since its founding in 2021 – born from the merger of Scout24 Switzerland and TX Markets. We operate in the fields of real estate, automotive, general marketplaces as well as finance & insurance and live by our values: Better Together, Aim High and Act Responsibly.

Job Description

Support our Real Estate Marketing Team in the exciting role as Marketing Manager B2B (m/f/d) for our business customers!

You are passionate about the needs of real estate business customers and want to develop successful marketing measures with know-how and enthusiasm? Then you are exactly right with us!

In close collaboration with various stakeholders and teams across the company, you optimise the user experience of our SMG Real Estate business customers and help shape a continuously improved customer journey. You present your ideas and successes directly to the Head of Business Customer Marketing.

Your role

Help us to continuously optimise the customer journey of our B2B customers.

Events

• Conceptualisation of event formats (B2B, customer and industry events)
• Planning and realisation of events including budget responsibility, logistics and management of service providers
• Ensuring a professional and brand-compliant appearance on site

Sponsoring

• Development of sponsoring strategies and measures
• Evaluation and selection of suitable partnerships
• Implementation and activation of sponsoring engagements

B2B Media Planning

• Conceptualisation of media plans for B2B campaigns
• Selection of suitable channels and formats
• Implementation, management and ongoing optimisation of campaigns including success control

Sales Enablement

• Development and implementation of measures to support sales
• Creation and further development of sales materials (e.g. presentations, argumentation, factsheets)
• Conceptualisation and provision of sales gadgets
• Support in organising and conducting sales events

Qualifications

What you bring

• Experience: You have at least 4 years of experience in B2B marketing or event management – ideally in an agency or a digital environment.
• Industry understanding: Interest in the real estate industry is a must. Experience with digital marketplaces or real estate software is a clear advantage.
• Agile mindset: You are used to working in interdisciplinary teams and feel comfortable in an agile environment.
• Data-driven working: You understand relevant B2B KPIs and use data purposefully to derive effective marketing measures and convincing storylines.
• Conceptualisation & implementation: You think strategically, develop strong concepts and at the same time bring them pragmatically and efficiently to life.
• Project management: You work in a structured way, keep an overview even in complex projects and coordinate stakeholders confidently and purposefully.
• Communication: You convince through clear communication and professional stakeholder management.
• Working style: You are independent, solution-oriented and tackle topics hands-on.
• Languages: You communicate fluently in German and English, French is a plus.

Additional Information

What we offer you 

• 6 weeks holiday (with the possibility to buy up to 10 additional days)
• 40-hour week
• 18 weeks maternity leave and 6 weeks paternity leave. Also applies in case of adoption.
• Flexible working models (work-life balance is very important to us)
• Access to platforms for mental health, wellbeing and counselling
• Half-fare travelcard for public transport and 1st class train travel between SMG locations in Switzerland

Recruitment process
We are convinced that recruitment is a two-way matter: both parties get to know each other. This is what you can expect:

• Initial introductory interview 
• Interview with the hiring manager 
• Team fit interview 

Diversity at SMG
At SMG we value different perspectives and believe in the potential of each individual. We welcome applications from people with diverse backgrounds – even if you do not meet all the requirements. Together we develop skills, appreciate differences and create impact.

Apply now
Send us your meaningful CV and any other documents that show us why you are perfect for us.

About Us

SMG Swiss Marketplace Group is a pioneering network of online marketplaces and a cutting-edge digital company that simplifies people’s lives with innovative products.
SMG Swiss Marketplace Group provides customers with the best tools to meet their life decision needs. The portfolio includes Real Estate (ImmoScout24, Homegate, Flatfox,  Immostreet.ch ,  alle-immobilien.ch ,  home.ch , Publimmo,  Acheter-Louer.ch , CASASOFT, IAZI), Automotive (AutoScout24, MotoScout24), General Marketplaces ( anibis.ch ,  tutti.ch , Ricardo) and Finance & Insurance (FinanceScout24,  moneyland.ch ).

Disclaimer

SMG Swiss Marketplace Group primarily engages with candidates directly. We do not accept unsolicited CVs or candidate profiles from recruitment agencies unless we have specifically requested their assistance for particular roles. Any submissions made without a prior request from our Talent Acquisition team will not be acknowledged or considered. We appreciate the understanding and cooperation of recruitment agencies in respecting this policy.