Director of Marketing (m/f/d)

Welcome to the Grand Hotel Les Trois Rois

In the heart of Basel, in one of Europe's most traditional hotels, we rely on natural elegance and luxury. Our historic hotel building, built in 1844, has been lovingly restored and invites our guests to experience first-class hospitality and exquisite culinary delights.

Director of Marketing (m/f/d)

As Director of Marketing, you are responsible for the entire marketing, PR, and communications department of the hotel. Your tasks include:

• Leadership & Coordination: Leading the marketing department with two directly reporting employees as well as managing external partners in close coordination with the Director of Sales & Marketing
• Strategic Responsibility: Professional leadership of the areas of media, PR, social media, digital and direct marketing; close collaboration with the PR & Communications Manager and the Marketing Specialist
• Marketing Strategy: Development and implementation of a holistic marketing strategy in line with the company vision
• Brand Management: Overall responsibility for the hotel's brand identity including imagery, tone of voice, corporate design, and ensuring a consistent brand presence across all channels and touchpoints
• Programming & Culture: Conceptualization, planning, and implementation of a year-round program and cultural calendar for the hotel (e.g., events, cooperations, cultural formats) in close coordination with internal departments and external partners
• Social Media: Responsibility for Instagram, Facebook, and LinkedIn – both organic and paid content – together with the Marketing Specialist
• PR & Cooperations: Support in managing media contacts, influencers, and opinion leaders
• Content & Production: Planning and execution of photo and video productions considering the defined brand guidelines
• Digital Touchpoints: Maintenance and continuous development of the website and online shop
• Employer Branding: Co-responsibility for the employer brand in close collaboration with Human Resources
• Planning & Budget: Creation, management, and control of the annual marketing plan and budget
• Analysis & Optimization: Performance tracking and continuous optimization of all marketing activities

You convince us with these qualities:

• Completed training or studies in marketing, communication, or a comparable field
• At least 5 years of professional experience in a comparable leadership position, ideally in luxury hospitality
• Strong leadership skills and strategic thinking ability
• Relevant network, ideally in Basel and the region, especially in the areas of media, lifestyle, culture, or hospitality
• Very good German and English skills, French skills desirable
• Creative, independent, and solution-oriented working style

We offer you:

• A motivated team and a lively working environment
• Exclusive benefits, such as special rates at Swiss Deluxe Hotels and discounts at Europa Park
• Support with language courses and many other benefits
• A central workplace in Basel's old town

Does this sound exciting? Then apply today – we look forward to your application!

Director of Marketing (m/f/d)