Marketing Manager Advertising B2B 80-100%
BRACK.CH AG
Mägenwil
Key information
- Publication date:31 July 2025
- Workload:80 – 100%
- Place of work:Mägenwil
What to expect
- Conceptualization, implementation, and success control of B2B marketing campaigns (ATL & BTL) according to brand strategy and marketing plan – focusing on business customers (resellers, partners, corporate clients)
- Development of target group-specific communication concepts along the customer journey in the B2B environment (lead generation, customer retention, partner activation)
- Management of internal and external partners (including agencies) as well as coordination of all project steps from strategic planning to implementation and ensuring a consistent brand presence across all channels
- Creation, briefing, approval, and distribution of advertising materials – increasingly AI-based – tailored to the needs of business customers
- Responsibility for budget allocation, invoice approvals, and performance measurement using defined B2B KPIs
- Close collaboration with sales & commercial teams to align marketing activities with business priorities and revenue potentials
- Participation in media planning and selection of suitable ATL/BTL measures for B2B target groups (e.g., trade media, industry events, online performance channels)
What you bring
- Completed training or further education as a business economist with a focus on marketing (university/FH or HF) or marketing/advertising specialist certificate
- At least 3-5 years of professional experience in marketing, preferably in the advertising/campaigning field
- Experience in the B2B environment as well as in target group-appropriate communication across various channels is essential
- Success in conceptualizing and implementing broad B2B image and cross-channel campaigns
- Strong affinity for digital trends and channels, especially in paid advertising
- Experience in agile working and efficient planning of time, resources, and budgets
- Excellent presentation and communication skills as well as enjoyment in dealing with different stakeholders
- Confident demeanor and persuasiveness in collaboration with internal and external partners
- Fluent German skills in speaking and writing; French and English skills are an advantage
Benefits
Are you interested or do you have further questions?
Eveline Icobas is happy to assist you with any questions.
About us
"Together we shape the trade of tomorrow" Brack.Alltron employs around 1300 people and generates over one billion in sales. The company exists because one person had the courage to find new ways and take them. Our success story shows that through each individual, something great is created together, and we love our uniqueness. We set ambitious goals, and it is very important to us that we act responsibly, support and challenge each other, and enjoy what we do every day.
Our hiring process
- You create your profile in our career portal and apply directly online for the advertised position.
- You will immediately receive a confirmation of receipt and within a maximum of 10 working days you will receive feedback on the next steps.
- While you show us your patience, we take personal time to review your application and define the next steps.
- Your documents convince us, then we get to know each other via live video call or in a personal interview.
- The "match" is mutually confirmed. Then we proceed to the second interview round where you get to know your future workplace and the team.
- YES – we have decided on each other! The employment contract will be sent to you digitally and after signing the contract you will receive access to our internal communication channels and at the same time we prepare your onboarding process.
