Digital Marketing NEO Subchapter Lead

Roche fosters diversity, equity and inclusion, representing the communities we serve. When dealing with healthcare on a global scale, diversity is an essential ingredient to success. We believe that inclusion is key to understanding people’s varied healthcare needs. Together, we embrace individuality and share a passion for exceptional care. Join Roche, where every voice matters.

The Position

Who We Are

At Roche, we are passionate about transforming patients’ lives, and we are bold in both decision and action - we believe that good business means a better world. That is why we come to work every single day. We commit ourselves to scientific rigor, unassailable ethics, and access to medical innovations for all. We do this today to build a better tomorrow.

Roche is strongly committed to a diverse and inclusive workplace. We strive to build teams that represent a range of backgrounds, perspectives, and skills. Embracing diversity enables us to create a great place to work and to innovate for patients.

The Opportunity

Within Roche Diagnostics EMEA-LATAM, the Network Enabling Organization (NEO) serves as the critical link between the region’s strategic priorities and individual projects and portfolios. We catalyze the execution of Regional Commercial and Enabling priorities by developing and driving networks and communities where we deliver and accelerate learnings and commercial success.

The Digital Marketing NEO Subchapter Lead role will have line management accountability for the EMEA LATAM Digital marketing subchapter within NEO and leadership of the EMEA LATAM digital marketing community with the goal of developing and driving digital marketing with concrete commercial impact aligned with the regional priorities.

As Digital Marketing NEO Subchapter Lead, you are responsible for sustainably developing and implementing the digital marketing strategy successfully in the region EMEA-LATAM, in close collaboration with other functions of the NEO team, the Commercial Business Leaders, and the global functions.

1. Driving Digital Marketing within the EMEA-LATAM Region

• Role models and collaborates across (sub)chapters to set guiding principles for delivering in Squads to standardise/harmonize the ways of working in the organization

• In collaboration with the Operating Network, the Strategic planning lead, other Network Enabling Organisation (NEO) subchapter Leaders, and CBLs, advises on approaches, resource allocation, and prioritisation in order to meet regional ambitions.

• Is able to perform in a highly complex environment and collaborate at all levels of the organisation effectively.

2. Demonstrates effective leadership and management of the subchapter and its members (internal and external team members)

• Develops the subchapter with a focus on building a sustainable organization meeting today's needs and those of the region in the future.

• Build the function’s expertise in appropriate skills, enabling members to be successful and focusing on talent development and retention through VACC leadership, including personal development at the core of a subchapter.

• Accountable for prioritising the appropriate subchapter focus area to enhance the overall impact

• Collects and coordinates input to budget planning and supports managing in accordance with T0 following finance processes and guidance.

3. Leads and catalyzes the EMEA-LATAM Digital Marketing Community.

• Catalyzes ideas and needs from affiliates. Architects a system to listen to the needs of the region, prioritize, and then use this input to act as the voice of the affiliates representing these needs to shape the global offering.

• Works with affiliates and subregions to implement impact-driven digital marketing campaigns & experiments.

4. Contributes to building the Digital Backbone in collaboration with both the global and affiliate organizations.

• Works closely with the global team, representing the regional needs.

• Is accountable for the implementation and adoption of global material, tools, and approaches.

Who You Are

We are looking for a professional with a master's degree in marketing and experience in digital marketing. Strong leadership skills including previous experience leading teams are essential. Digital marketing experience in a healthcare environment is advantageous.

You will bring:

• Strong leadership skills

• Strategic thinking, communication, planning, and organizational skills are required, e.g., through experience successfully leading and executing strategic initiatives

• An open-minded, humble, and collaborative mindset

• An understanding of the commercial environment and ability to apply system thinking.

• Ability to foster positive partnerships through effective influencing, negotiation, and conflict management skills to achieve alignment up and down the organization

• Encourages experimentation and has the ability to turn this to scale with a focus on impact.

Mindset

You will be expected to help evolve the function’s cultural beliefs and bring our Operating Principles to life. Our Operating Principles are:

● Put patients first - I always act as if patients I know are in the room and do what’s best for them.

● Follow the science - I seek answers through experiments, data and debate, and act on facts.

● Act as one team - I care, collaborate and commit without boundaries, and trust others to do their part.

● Embrace differences - I seek diverse perspectives, invite opposing views, and challenge myself and others.

● Accelerate learning - I push to learn new things even if difficult, and openly share my successes and failures.

● Simplify radically - I eliminate complexity, reuse with pride, and accomplish more with less.

● Make impact now - I take accountability to do what’s right, deliver value fast, and don’t wait for certainty.

● Think long term - I choose actions today that benefit future generations.

Are you ready to apply? We want someone who thinks beyond the job offered - someone who knows that this position can be a unique opportunity to shape the future of Diagnostics.

Who we are

At Roche, more than 100,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, we’ve become one of the world’s leading research-focused healthcare groups. Our success is built on innovation, curiosity and diversity.

Roche Diagnostics International in Rotkreuz is a leading provider of diagnostic systems solutions, and the largest manufacturer of fully automated in vitro diagnostic systems in Switzerland. We are more than 2’700 passionate colleagues from over 65 nationalities. Find out more about our site in Central Switzerland, here.

Besides extensive development and training opportunities, we offer flexible working options, 18 weeks of maternity leave and 10 weeks of gender independent partnership leave. Our employees benefit from multiple services on site such as child-care facilities, medical services, restaurants and cafeterias, as well as various employee events.

We believe in the power of diversity and inclusion, and strive to identify and create opportunities that enable all people to bring their unique selves to Roche.