KPT Krankenkasse AG
Bern und Homeoffice
Journey Manager in Lead Campaigns
- 29 July 2026
- 100%
- Permanent position
- Bern und Homeoffice
Job summary
Join KPT, one of Switzerland's top health insurers, focusing on customer satisfaction. Experience a collaborative environment with flexible work options.
Tasks
- Plan and coordinate lead campaigns along customer journeys.
- Align campaign content and logistics with internal stakeholders.
- Monitor campaigns from concept to success measurement.
Skills
- Degree in business, marketing, or related field; relevant experience.
- Strong understanding of sales processes and lead management.
- Excellent organizational skills and an analytical mindset.
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About the job
The Sales Management team creates the data foundations so that sales channels can be targetedly managed and customer needs identified early. You passionately manage lead campaigns, know your target groups like the back of your hand, and understand what really matters in sales?
What you can achieve
- You plan, coordinate and manage lead campaigns along defined customer journeys.
- You coordinate campaign content, dates, lead allocations, briefings and operational dependencies with internal stakeholders.
- From the idea through implementation to success measurement: you keep an eye on your lead campaigns and accompany them through all phases.
- You monitor campaign quality, processing speed, data quality, lead status and feedback from sales.
- You actively contribute to the definition and implementation of specialist requirements for CRM and lead management.
What sets you apart
- a degree in business administration, marketing, sales, business informatics or equivalent practical experience
- experience with sales campaigns and lead management or in a comparable coordinating role
- a good understanding of sales processes, customer approach, lead lifecycle and cross-channel management
- analytical thinking and enjoyment in data-based measurement and further development of campaigns and leads
- high organisational skills and a good sense of priorities, timing, feasibility and impact
Your benefits
- 40-hour week and flexible working hours
- home office options
- 25 days holiday, 30 days from age 50
- 24th & 31st December paid holidays
- 15 minutes paid breaks each morning and afternoon
- free fruit
- varied drinks and food offer in the in-house cafeteria
- modern office premises directly at Wankdorf Bern station
- CHF 300.– rail coupon for an annual, route, general subscription (GA) or half-fare PLUS
- CHF 2,200.– Reka-Pay per year with 20% discount
KPT is one of the ten largest health insurers in Switzerland. The satisfaction of our customers is our success.
