Marketing Automation and CRM Specialist (B2B)

🚀 Your role with us: Shape the future of our digital customer engagement

With us, you are the driving force behind the further development of our marketing automation, CRM systems, and customer journeys. You connect strategy with technology and ensure that our customers have a personalized, coherent experience across all touchpoints.

🔧 Your tasks – what to expect

Marketing Automation & CRM

• Responsibility for the setup, configuration, and ongoing optimization of our automation and CRM systems (HubSpot, Customer.io)
• Building and maintaining automated, personalized customer journeys throughout the entire customer lifecycle
• Ensuring clean collision management and clear campaign and audience prioritization

Customer Journey Design & Process Optimization

• Analysis, conception, and implementation of cross-channel B2B journeys – focusing on customer experience (CX)
• Transforming existing marketing and sales processes into scalable, customer-centric workflows
• Contributing to our overarching contact strategy (email, website, platforms, etc.)

MarTech Stack & Tools

• Further development of our MarTech stack along clear use cases and business goals
• Responsibility for rights and access management as well as system configuration
• Evaluation and introduction of new technologies – with a focus on scalability, integration, and business value

Strategy & Innovation

• Actively shaping our MarTech strategy
• Piloting innovative approaches such as AI-based personalization or journey orchestration engines
• Monitoring current trends and best practices in digital B2B marketing

Website Optimization & Digital Product Management

• Responsibility for the conversion and UX optimization of our B2B website
• Managing the website backlog in close coordination with marketing, sales, and product teams
• Coordinating internal or external developers and agencies

🧠 Your profile – what you bring

Must-haves

• Degree in business informatics (HF/FH) or comparable professional experience in marketing automation and CRM
• Confident handling of tools like HubSpot, Customer.io, or comparable solutions
• Several years of experience in the setup, configuration, and operation of marketing automation platforms and/or CRM systems
• Experience in designing and implementing complex customer journeys in a B2B context
• Understanding of collision management and audience prioritization
• Analytical thinking, structured working style, and strong communication skills in German (Swiss German is an advantage)

Nice-to-haves

• Experience with journey orchestration engines, CDPs, or real-time personalization
• Knowledge in AI/ML applications for lifecycle personalization
• Basic knowledge in SQL, Python, or JavaScript for data or web automation
• Knowledge in HTML, Liquid, or HubL or in web development

Your personality - this is you

• Responsible and enjoy working independently
• Customer-oriented and have a service mentality
• Communicative, empathetic, and goal-oriented

💡 What distinguishes us as an employer

• Most modern MarTech stack with plenty of creative freedom for your ideas
• Direct impact through close collaboration with business, product, and sales
• Agile environment with flat hierarchies, short decision-making paths, and a lot of personal responsibility
• Innovative spirit: We try out new approaches and rely on forward-looking technologies

If you enjoy working at the intersection of technology, marketing, and customer experience, we look forward to your application!