SEO Copywriter
Key information
- Publication date:19 May 2025
- Workload:100%
- Contract type:Permanent position
- Place of work:Rte de Berne 301,, 1000 Lausanne 25
Join us and shape the future of hospitality today!
EHL's dynamic campuses form a unique network where passionate students, academics and industry experts from over 120 countries come together with a common goal: to develop and disseminate hospitality knowledge, while supporting the sector's continued growth.
We are constantly striving to improve the working environment and personal development opportunities for our more than 800 staff and teachers, who are among the most recognized experts in their respective fields. Since its foundation in 1893, EHL has been widely recognized by the industry and consistently ranked among the world's top hospitality management schools. Everything we do is based on our values of excellence, family and learning, and we are committed to bringing them to life in tangible ways for our employees.
The role of the Corporate Communications department is to strengthen EHL’s digital presence through creative, data-driven content initiatives. We craft, manage, and optimize digital content to communicate our brand values, engage our communities, and drive growth. By staying ahead of digital trends, we deliver bold and impactful communication solutions that position EHL as a leader in the industry.
To join our amazing team, we are looking for a candidate who is not only skilled and passionate about hospitality but also aligns with our principles: transparency, accountability, collaboration, care, and experimentation.
The mission of the SEO Copywriter is to play a key role in boosting our platforms' organic search performance through the creation of high-quality search-optimized content. Reporting to the Head of Digital Communications and collaborating closely with the Digital Strategist and the Content Optimization Performance Manager the SEO Copywriter will create optimize and regularly update articles that target high-value keywords and themes aligned with EHL's strategic priorities. The role requires a deep expertise in SEO best practices strong copywriting skills and a strategic mindset to ensure our content remains competitive relevant and impactful.
What will you do?
- Write compelling optimized content focusing on hospitality management and operations service design leadership and related topics.
- Incorporate keyword research and SEO best practices into all content pieces.
- Regularly update existing content to maintain relevance and search visibility.
- Ensure alignment with EHL's voice and tone guidelines across all published content.
- Collaborate with the Digital Strategist and Communications Manager to ensure content aligns with SEO goals and editorial priorities.
- Monitor content performance and propose updates or new angles for improvement.
- Stay up to date with SEO trends and continuously apply new techniques to improve organic performance.
Who are you?
- You have Bachelor's or Master's degree Marketing Communications or a related field.
- You have at least 5 years of professional experience in a similar position.
- You have strong writing skills with a focus on SEO.
- You have proven experience in creating high-performing search-friendly content.
- You have knowledge of SEO tools and techniques for content performance improvement.
- You are able to adapt to EHL's voice and tone guidelines.
- You are familiar with Google Analytics Google Search Console, SEMRush or similar platforms.
- You have the ability to work independently and as part of a team.
- You are detail-oriented with strong organizational skills.
- You have an analytical mindset to interpret content performance data.
- You are curious and willing to stay up to date with evolving SEO practices.
- Your mother tongue is English proficiency in French is a strong asset.
What we offer?
We offer you a permanent contract within a business area of an educational institution with exceptional employee benefits including free meals an attractive number of days off a parking space or public transport contribution as well as access to various services and facilities.
We offer you responsibility challenge development opportunities and encouragement to help you achieve your professional and personal goals.
We offer you the opportunity to make a tangible impact on our students' staff and partners' experience as well as contribute to the growth of our institution.
You will enjoy being part of a passionate multidisciplinary and talented team.
