Marketing Coordinator (m/f/d), 80-100%

About the job

Become part of our team – At Beldona, we believe that every career is unique. That’s why we don’t just look for employees, but people with their own story, special talents, clear visions and genuine passion – people who make a difference.

Beldona also has a strong history: With around 55 stores in the German-speaking part of Switzerland, the Romandie and Ticino, as well as about 320 dedicated employees, we are the number 1 in Switzerland for stylish lingerie, swimwear, and day and nightwear. Our range includes exclusive products from our own brand BELDONA as well as renowned international labels.

We are looking for a creative, well-organised personality to drive our marketing and communication activities. As Marketing Coordinator (m/f/d), you ensure consistent 360° communication across all our channels and work closely with creative, PR and SEO partners as well as the e-commerce team.

HERE YOU MAKE THE DIFFERENCE

Marketing & Communication

You create campaign timings and develop creative briefings for internal and external stakeholders.

You develop an annual content calendar for all owned channels, based on the communication concept, marketing plan and brand image.

You develop sustainable marketing and communication measures (online and offline) in collaboration with graphic design and copy agencies and ensure 360° communication.

You plan and execute video and photo shoots (marketing & e-commerce).

You collaborate with third-party brands to optimally integrate their communication and manage Beldona assets for third-party platforms.

You design customer activations with a clear drive-to-store focus for POS and e-commerce, including partner sourcing.

You control and monitor relevant KPIs for marketing and communication and prepare the 360° reporting.

You review and implement AI to optimise processes and increase efficiency in marketing and communication.

Media & PR

You support media and PR planning, including requests for quotes and checking media data.

You work closely with e-commerce/performance marketing and the SEO agency to ensure an optimised SEO strategy (content).

You create production plans and briefings in collaboration with graphic design.

You coordinate PR measures (PR mailings, lookbooks, presentations, PR events) with the PR agency.

You identify and manage relevant brand ambassadors according to branding and marketing strategy.

You prepare reports and analyses of PR measures.

Omnichannel Marketing

You support cross-departmental omnichannel projects, including store openings and pop-up stores.

You generate texts for all advertising media across all channels and coordinate translations.

You plan and optimise packaging and consumables as well as marketing materials and ensure optimal use of resources.

You accompany and support apprentices as a practical trainer and assist them in their professional and personal development.

WHAT SETS YOU APART

Business administration training with proven experience in marketing & communication

Professional experience in marketing & communication, media & PR and event management, ideally in fashion or FMCG

Experience in project management

Knowledge of the Swiss retail sector

Affinity for media, communication and advertising

Confident German and English; French and/or Italian an advantage

Proficient in MS Office (Word, Excel, PowerPoint) and project management tools

You are a creative mind with a can-do attitude, hands-on mentality, assertiveness and flexibility

You are a team player and enjoy cross-departmental collaboration

You think in a connected and entrepreneurial way and find practical solutions

You impress with strong presentation and communication skills

You work independently and in a structured manner

You bring initiative as well as a high level of commitment and willingness to learn

WHAT MAKES THIS ROLE SPECIAL

With us, you can expect varied tasks in a great, collegial atmosphere and a motivated, young team. You work for an attractive, established brand and take on exciting projects alongside daily business. You have the opportunity to actively shape Beldona’s marketing and communication work.

Are you ready for the next chapter of your career? Then apply now with your story – we look forward to getting to know you!

Please note that we can only consider digitally submitted and complete applications, thank you for your understanding.

Corinne Nüesch HR Business Partner looks forward to your application