Performance Marketing Manager (a) 80-100%

You are responsible for our performance marketing activities with a focus on Google Ads, optimise campaigns according to clearly defined business goals and unlock new growth potentials through data-driven decisions. Furthermore, you drive the further development of our analytics and paid media processes and design innovative workflows with Agentic AI. This particularly includes:

Paid Media

• Responsibility for strategic planning, management and continuous development of digital media campaigns in Google Ads
• Ensuring effective and consistent campaign implementation in our European markets, together with internal stakeholders and external partners
• Analysis of campaign results, derivation of concrete optimisation measures and promotion of active knowledge exchange within our international marketing network

Analytics

• Data-driven development of well-founded recommendations for action and creation of transparency about the performance of our marketing activities
• Further development of reporting and dashboards as well as ensuring the quality and reliability of our marketing data
• Use of Google Ads, Google Analytics and Google BigQuery

Agentic AI

• Promotion of Agentic AI usage and co-design of the next generation of marketing and reporting processes
• Identification of automation and efficiency potentials and development of innovative workflows that sustainably optimise our digital marketing

You have a bachelor’s degree in business, marketing, communication or a related field as well as 3 - 5 years of professional experience in marketing or communications. In addition, you are characterised by the following qualities and skills:

• Solid experience with the Google Marketing Platform (especially Google Ads and Google Analytics); additional Google tools are an advantage
• Experience with Copilot, Copilot Studio or comparable AI/Agentic AI solutions as well as a strong interest in AI-supported working methods in marketing
• Strong understanding of data analysis, data management and target group-oriented preparation of insights
• Enthusiasm for performance marketing, KPI-based optimisation as well as topics such as conversion optimisation and lead generation
• Experience in leading and prioritising multiple parallel projects in a dynamic, international environment
• Strong communication skills in German and English as well as an initiative-taking, structured and team-oriented working style

For this position, we only consider direct applications.