Data Scientist Marketing Automation (m/f) 80 - 100 %

About the job

Simplifying together. In this role, you are responsible for the entire process of data collection, analysis, and interpretation for existing and potential customers. You translate data-driven insights into concrete recommendations for action and thus drive the further development of marketing automation. Through data-driven personalisation, the role strengthens the effectiveness of campaigns and makes a central contribution to market success.

• work closely with campaign managers, understand needs, and support targeted audience selection
• conduct ad-hoc analyses, visualise data clearly, and derive recommendations for action
• develop the scoring model for marketing automation together with the team and other departments
• measure, build, and further develop relevant KPIs to monitor the success of marketing activities in the context of marketing automation
• accompany projects throughout their entire lifecycle from a data-driven and customer-centred perspective
• proactively contribute your own ideas and work closely and cross-functionally with the Competence Center Data & Analytics, marketing communication, sales units, and IT to develop innovative and efficient solutions
• assist in the conception and implementation of marketing automation campaigns

• several years of experience in business and customer intelligence as well as handling BSI.CX and possibly other data systems
• ideally some initial experience in "Customer / User behaviour" and predictive analytics as well as knowledge of Finnova is an advantage
• understanding of marketing KPIs, customer journeys, and campaign logics
• initial experience in interdisciplinary, virtual teams as well as in data visualisation and storytelling
• analytical thinking with a clear focus on business impact and a data-driven mindset
• strong communication and teamwork skills as well as an independent, structured, and goal-oriented working style