My digital score? - DIGITAL SOLUTION

About the job

What is my digital score?

Marketing | 2 September 2026

Quick answer: your digital score is based on three pillars, a high-performing website, well-structured local SEO, and an active presence on social media. The more coherent and up-to-date these three elements are, the more visible, credible, and easy to find you are for your future clients.

Being present and visible on the internet is vital today for both craftsmen and businesses. Ignoring the digital shift can prove costly in the medium or long term for your activity and turnover. Being visible online means putting all the chances on your side to stay in the spotlight and sometimes get ahead of your competitors.

So what are the essential criteria that allow us to say a business is truly findable on the web?

1. Your website

This is the essential starting point for a good digital presence: all your future communications, print or digital, relate to it.

A website allows you to communicate simply and effectively on the web. It is the ideal way to present yourself, inform and retain your visitors, sell your products or services online via an e-commerce site, or even facilitate appointment booking through a reservation module.

To be effective and found, your site must be of quality, both in its functionality and its visual aspect: it is often the first impression and first contact with your business. Today, nearly 60% of internet traffic is on a mobile device (smartphone, tablet): your site must therefore be fully compatible with these uses.

2. Your local SEO

In recent years, local searches have greatly increased thanks to easy access to information from a mobile phone. 92% of internet users choose to visit establishments that appear on the first page of results, and every day, more users use geolocation or voice search.

Clear and consistent information (business name, address, phone number, opening hours) must appear identically across all major platforms, directories, and map systems. These listings can be enriched with textual and visual content related to your products or services.

Your online reputation also plays a major role in your ranking and your ability to convince the user to choose you. The more consistent, precise, and uniform your information is, the more you are considered a credible result by users and search engines.

3. Your social media

Today, this is one of the main tools to increase your visibility and online reputation. Facebook, LinkedIn, YouTube, Instagram, or TikTok have become, in a few years, essential spaces to communicate with clients and prospects, especially as more and more users conduct local searches there to find a provider.

Each platform has its audience and advantages: it is not necessary to be present everywhere, but being completely absent from social media can lead users to think your business is no longer active in its market.

Your digital score, in summary

These three elements: website, local SEO, and social media, form the foundations of a good online presence. It would be a shame to invest in advertising campaigns to find new clients when at this very moment, many potential clients are searching for your product or service nearby but cannot find you.

Our approach: a free assessment of your online presence, followed by personalised solutions to build solid foundations for your digital communication.

Frequently asked questions

How do I know if my business has a good digital score?

Check if your website is fast and mobile-compatible, if your information (address, phone, opening hours) is identical on all platforms, and if you regularly post on at least one social network. A free assessment provides a precise and personalised evaluation.

Is local SEO really a priority for a small business?

Yes, especially if you have a local clientele: a majority of internet users choose the establishment that appears at the top of nearby search results. It is often the most profitable lever in the short term.

Do I need to be on all social networks to have a good digital score?

No. It is better to be active and consistent on one or two platforms suited to your audience than to be absent or scattered across five different networks.

Conclusion

A good digital score does not depend on luck but on three solid foundations: a trustworthy website, consistent local SEO, and an active social presence. You have the know-how, we will make it known.

Want to know your digital score? Book an appointment for a free and no-obligation assessment of your digital presence.

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02.09.2026