Director of Group Marketing & PR (m/f/d)

• Strategy Development – Managing all marketing activities of the Grand Hotels in the Grand Resort Bad Ragaz in close collaboration with the resort's departments and brand management

• Campaign Management – Developing and implementing innovative, targeted marketing campaigns focused on performance, brand strengthening, and measurable effectiveness – both analog and digital

• Creative Conceptualization – Developing your own creative ideas with a commitment to excellence – agency briefings are an inspiration for you, not a substitute for your own thinking

• Project Responsibility – Leading strategic transformation projects, from opening locations and repositioning to website relaunches and operationalizing the brand

• Public Relations – Managing all PR activities related to the market engagement of the Grand Hotels, including media contacts, press trips, and collaboration with agencies

• Team Leadership – Professional, personnel, and budgetary leadership of the hotel marketing team, focusing on development, personal responsibility, and team spirit

• Direct Collaboration – Close coordination with the General Manager to noticeably relieve him in day-to-day operations

• Cross-Departmental Management – Leading and coordinating the cross-departmental marketing & communication steering team as well as actively participating in the steering team for golf and Tamina Therme

• Leadership Experience – Several years of experience in a senior marketing role, ideally in hospitality, tourism, or the upscale lifestyle sector

• Strategic Expertise – Proven experience in developing and implementing new marketing strategies

• Implementation Competence – Entrepreneurial mindset and implementation strength to drive change as a driving force

• Campaign Know-How – Solid experience in conceptualizing and managing effective campaigns as well as collaborating with creative partners

• Dual Perspective – Ideally experience on both agency and corporate sides and a willingness to take matters into your own hands

• Digital Strength – High affinity for digital channels, trained eye for design, and a keen sense for brand management

• Motivating Leadership – Leadership competence at eye level, with the ability to motivate, challenge, and promote

• Language Proficiency – Negotiation skills in German and English, additional foreign languages are an advantage

• Personality – Confident appearance, flexibility, and the ability to maintain an overview even in challenging situations

• Trial evenings and discounts at the Thermal Spa
• Free tickets for Tamina Gorge
• Trial stays after successful probation period
• Up to 50% discount in the restaurants
• Up to 50% discount in the fitness center and Tamina Therme

The Grand Resort Bad Ragaz stands for quality, excellent service, and has been awarded six Michelin stars, a green Michelin star, and 76 GaultMillau points. The unique combination of luxury hospitality, gastronomy, spa, health, business, events, and golf makes the Grand Resort unmistakable and unique.

Our 800 employees strive for excellence with our values of personal responsibility, mindfulness, and innovation. Want to be part of the team and culture? Then seize the opportunity to grow with us in Europe's leading wellbeing & medical health resort!