Lead E-Commerce (m/f/d), 80-100%

About the job

Become part of our team – At Beldona, we believe that every career is unique. That is why we are not just looking for employees, but people with their own story, special talents, clear visions and genuine passion – people who make a difference.

Beldona also has a strong history: With around 55 stores in the German-speaking part of Switzerland, the Romandie and Ticino, as well as about 320 dedicated employees, we are the number 1 in Switzerland for stylish lingerie, swimwear, as well as day and nightwear. Our range includes exclusive products from our own brand BELDONA as well as renowned international labels.

For our E-Commerce division, we are looking for a personality who will advance webshop, content, performance marketing, email marketing and our marketplaces with entrepreneurial foresight and a hands-on mentality. As Lead E-Commerce (m/f/d), you will take commercial responsibility for our digital channels, ensure smooth operation and actively shape further development along our roadmap.

HERE YOU MAKE THE DIFFERENCE

You are responsible for the ongoing operation, stability and continuous optimisation of our webshop – from usability through conversion to checkout.

You manage the maintenance and quality of our shop and campaign content, including images and product texts, in coordination with merchandising and marketing – and ensure that SEO and increasingly also GEO-relevant content is accurately represented via targeted landing pages.

You plan, manage and optimise our paid digital channels (including paid social, paid search, affiliate) with a clear focus on ROAS and contribution margin.

You further develop our automated customer journeys, newsletter and lifecycle campaigns – with meaningful personalisation and in close coordination with the CRM area, which is responsible for segmentation as well as retention and loyalty.

You are responsible for the appearance, assortment and performance on our marketplaces, including managing external partners and interfaces.

As a central interface between the webshop and upstream and downstream systems (including ERP, PIM, OMS, CRM), you ensure a clean, seamless data flow, in close coordination with IT/development and external service providers.

You take over the roadmap responsibility for webshop, marketing automation and marketplaces, prioritise development projects and continuously identify processes that can be made more efficient with AI.

You accompany and support apprentices as a practical trainer and assist them in their professional and personal development.

THIS IS WHAT SETS YOU APART

At least 8 years of professional experience in e-commerce, including proven practice in webshop management and digital marketing

Initial leadership responsibility, e.g. as a team lead or in the technical leadership of project teams

Experience in accompanying development projects (e.g. platform development, system integrations) as well as in technical interface management between webshop and upstream and downstream systems (including ERP, PIM, OMS, CRM)

Experience with Salesforce Clouds (e.g. Commerce Cloud) is an advantage

Very good architectural understanding of the relevant system landscape

Knowledge in the area of data protection (GDPR) and willingness to actively engage with the relevant legal requirements

A pragmatic, implementation-strong attitude – you get involved yourself instead of just managing

An open, communicative personality with joy in exchanging ideas with different stakeholders

Entrepreneurial thinking combined with high operational diligence and sense of responsibility

A structured, solution-oriented way of working, even when managing several areas in parallel

WHAT MAKES THIS ROLE SPECIAL

With us, you can expect varied activities in a great, collegial atmosphere and a motivated, young team. You work for an attractive, established brand and take on exciting projects alongside day-to-day business. You have the opportunity to actively shape the digital future of Beldona.

Are you ready for the next chapter of your career? Then apply now with your story – we look forward to getting to know you!

Please note that we can only consider digitally submitted and complete applications, thank you for your understanding.

Corinne Nüesch HR Business Partner, looks forward to your application