Marketing Projekt Manager m/f/d

About the job

Why Work at Lenovo

Description and Requirements

Your Role

In an industry shaped by rapid technological advancements, we are looking for a personality who demonstrates conviction and approaches marketing not only with execution in mind, but with a critical and strategic perspective.

As a Marketing Project Manager, you will be responsible for the planning, coordination, and control of marketing activities within a traditional retail and channel environment—maintaining a clear focus on impact, efficiency, and strategic consistency.

Your Responsibilities

• Develop and manage quarterly marketing plans in alignment with clearly defined budgets and partner requirements
• Plan and execute retail marketing initiatives (e.g., campaigns on partner websites, promotions, POS activities)
• Coordinate marketing activities with B2B partners and distributors
• Ensure compliance with strict guidelines and requirements set by international alliance partners (e.g., budget allocation, branding, reporting)
• Work closely with internal sales teams, including constructively challenging requirements and priorities
• Analyze and evaluate the effectiveness of marketing activities and derive optimization measures
• Develop clear, structured quarterly marketing plans with a focus on sustainable impact rather than short-term activity
• Organize trade fairs and events, representing the company and its Hybrid AI solutions while ensuring consistent brand positioning
• Enforce strategic guidelines with both internal and external stakeholders

Your Profile

• Several years of experience in marketing project management, ideally within the IT, tech, or channel environment in Germany
• Proven experience managing co-marketing budgets and partner programs
• Strong understanding of retail and channel marketing structures
• Ability to take a clear stance and confidently defend well-founded decisions, even under pressure
• Critical thinking skills with the ability to challenge initiatives and prioritize based on strategic value
• High level of flexibility and openness in a dynamic market environment
• Strong communication skills when collaborating with sales teams, partners, and external agencies
• Structured, self-driven working style combined with a high level of assertiveness
• Native-level proficiency in German is required, along with advanced English language skills (both written and spoken) and strong presentation abilities

What to Expect

• A challenging environment at the intersection of marketing, sales, and technology
• The opportunity to shape and influence within a company that values clear strategy and impactful execution
• Collaboration with well-known international partners
• A culture that fosters ownership, critical thinking, and strong professional conviction

Your Next Step

If you view marketing as a strategic tool and enjoy making thoughtful, well-informed decisions, we would be delighted to receive your application.

We kindly encourage you to submit an application that reflects your individual experience and strengths.

We look forward to receiving:

• A clear and well-structured CV and a concise cover letter highlighting your relevant experience
• Relevant certificates or supporting documents

Your application will be carefully reviewed by our team. We therefore appreciate clarity, relevance, and a personal touch.

Location Office Zurich, Essen or Stuttgart

We value regular in-office collaboration in Essen, or Stuttgart—at least three days per week

Do you want to know what our culture is like? CHECK OUT this video: