Brand executive (m/w/d)
Coca-Cola HBC Schweiz AG
Switzerland
Key information
- Publication date:02 September 2025
- Workload:100%
- Place of work:Switzerland
Job summary
Join Coca-Cola HBC as a Brand Executive, driving brand activations for iconic beverages. Enjoy a supportive work environment with opportunities to grow.
Tasks
- Collaborate with Sales to identify high-performing outlets and opportunities.
- Design and implement outlet-specific activations to enhance visibility.
- Monitor activation performance, analyze success, and refine strategies.
Skills
- Minimum 3 years in creative brand activation; sales experience a plus.
- Strong project management skills and analytical mindset required.
- Excellent communication and presentation skills for stakeholder collaboration.
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You will have the opportunity to make a real impact by driving our world-class business forward and bringing our iconic beverages to life for customers and consumers who share strong connections with our brands. Here, you will thrive in a family-like environment with supportive colleagues who empower you to overcome challenges and achieve results you may have never thought possible. Every day will be different. You will be challenged, inspired, and encouraged to grow—both professionally and personally.
As a Brand Executive, you will play a key role in shaping and executing the activation strategy for tailor-made brand activations in the HoReCa and On The Go channels across hot zones and winter regions in Switzerland. You will work hand-in-hand with our Field Sales teams, the Out Of Home Channel Marketing Team, and top creative agencies to deliver memorable experiences that elevate our brands.
YOUR NEW KEY RESPONSIBILITIES:
• Collaborate with the Sales team: Partner with Sales to identify high-performing outlets, uncover new business and branding opportunities through tailormade activations, and join customer meetings to advise and align on feasible strategies.
• Develop activation plans: Design and plan outlet-specific activations and promotional campaigns that increase brand visibility and drive sales, with a focus on Out Of Home outlets, winter regions, and support for special event marketing.
• Execution strategies: Implement activations in collaboration with the internal Activation Execution Team, external agencies, ensuring cost-efficient and high-quality execution.
• Monitor and evaluate performance: Track and analyse the success of activations and campaigns (ROI), generate insights to adjust strategies, and ensure all installed activations are maintained and up to date.
• Build and maintain relationships: Establish strong relationships with Sales and customers, align on goals and execution details, and spend at least three working days per week in the field.
• Stay informed about market trends: Continuously monitor industry trends, competitor activities, and market conditions to refine and further develop activation strategies.
• Support cross-functional collaboration: Work with other departments and agencies to ensure consistent branding and alignment with overall business objectives.
• Control administrative tasks and budget: Manage procurement, supplier orders, and material flows, while developing and overseeing activation budgets (DME and CAPEX).
ARE THESE YOUR SECRET INGREDIENTS?
• Minimum of 3 years’ experience in a creative brand activation role – ideally in trade marketing (corporate or agency side); additional sales experience is a plus
• Strong project management expertise with the ability to manage multiple stakeholders under tight timelines, backed by an analytical and conceptual mindset
• A creative thinker with a strong can-do attitude
• Design experience is an advantage
• Excellent presentation and communication skills, with proven experience collaborating with customers, agencies, and internal stakeholders
• Confident, independent, proactive, and reliable way of working
• Strong design affinity combined with technical know-how – you can realistically assess the feasibility of activations and ideas
• Sales experience and/or knowledge of the Swiss out-of-home market (HoReCa sector) is an advantage
• Fluency in one national language (French or German) and English is a must
Apply today and send us your complete application documents including letter of motivation, and job references in a single PDF file. We do not consider applications coming in via e-mail.
At Coca-Cola HBC, we are an inclusive employer that thrives on diversity. This means our environment provides equal opportunities for all, regardless of race, color, religion, age, disability, sexual orientation, or gender identity. Join us in nurturing a culture where everyone belongs and contributes to our collective success.
