CAMPAIGN & BRAND MANAGER

About the job

We are doers with heart and passion – always looking for the next step forward. Because we have the most wonderful job in the world: We work daily with bikes and inspire people to cycle. For over 30 years, Thömus has stood for Swiss engineering, innovation, and genuine bike passion. From the first design to final assembly, our bikes are made in Switzerland – individual, high-quality, and with great attention to detail.

You are committed, communicative, and always keep a cool head even in hectic situations? You know what bike enthusiasts want, seek challenges, and like it when every day is different from the last? You are happy to take unconventional approaches if it creates opportunities or achieves goals? Then you are exactly right with us.

Your tasks – You make a difference:

• You plan campaigns across all channels and implement them; product and event communication, promotion programmes,
• Together with the Head of Marketing, you coordinate the editorial and campaign calendar across all communication channels, from social media to newsletters to PR and media work.
• You develop advertising concepts for various digital platforms (owned and paid) in collaboration with the in-house multimedia team and implement them cross-media.
• You are responsible for the newsletter: topic planning, texts, dispatch, and evaluation.
• You write for the Thömus brand and ensure it sounds consistent on the website, social media, newsletter, and in shops.
• You set up and maintain landing pages for campaigns and products.
• You evaluate campaigns, analyse the results, and suggest what we should do differently next time.
• In product marketing, you prepare new models for communication: key messages, sales arguments, content for web and stores. In sports marketing, you support content related to teams, athletes, and events.
• You create sales materials and presentations for events.

Your profile – what you bring:

• Completed training in marketing or communication, e.g. marketing specialist with a federal diploma, HF or FH
• Several years of experience in campaign and content marketing.
• Advanced knowledge and hands-on experience with digital advertising platforms (Meta, Google), marketing automation software (Hubspot, Mailchimp, etc.), content management systems, and project management software.
• You follow digital trends and have already gained experience applying AI in digital marketing.
• You keep an overview even in busy phases and work neatly when several campaigns run simultaneously.
• You work independently and structured, are proactive, and enjoy being part of a team.
• Good knowledge of the bike industry is an advantage: you know the brands, categories, and customers.
• Confident German, English, and French is a plus.

What awaits you at Thömus:

• An exciting and varied role with plenty of creative freedom
• A diverse, dynamic working environment
• A motivated, collegial team with a can-do mentality
• The opportunity to actively shape brands, content, and community
• Attractive conditions on Thömus bikes & accessories
• Modern infrastructure in a contemporary company building
• Workplace in the heart of the Swiss Bike Park

Work location: 3145 Niederscherli

Workload: 80-100%

Start date: immediately or by arrangement

Ready to pedal with us?

Then we look forward to your application using the form below.

If you have any questions, please feel free to contact Matyas Kobrehel at matyas.kobrehel@thoemus.ch.