Marketing Manager Partnerships

About the job

You work 80-100% in Zug or partially remote

• You independently develop marketing concepts and consistently align them with the company’s strategic goals. You always keep the big picture in mind
• Developing well-founded recommendations for action and decision-making bases based on market, customer, and performance analyses is part of your responsibilities
• Across various target groups, channels, and touchpoints, you design and implement effective marketing measures in both B2C and B2B environments
• You are responsible for planning, managing, and measuring the success of projects, including budget and resource management
• As a sparring partner for internal stakeholders, you coordinate collaboration with sales, product management, communications, as well as external agencies and partners
• The strategic development, activation, and implementation of partnership and cooperation programmes are among your key tasks
• Furthermore, you actively contribute your expertise in your core tasks to the Swiss marketing team, share best practices, and support your colleagues with conceptual and strategic questions. You do this in focus areas such as product launches, sponsorship activations, campaigns, and promotions

• You have several years of experience in B2B and B2C marketing and have successfully managed campaigns, projects, or marketing initiatives
• Your strengths include conceptual thinking, strategic working, and developing effective marketing approaches. Experience in a comparable industry or a brand-oriented environment is an advantage
• You are characterised by an independent, structured, and implementation-strong working style and drive topics forward on your own responsibility
• Experience in project management and collaboration with various internal and external stakeholders is part of your professional background
• Knowledge in partnerships, sponsorship, and/or campaign management is a plus
• Analytical thinking and the ability to derive concrete recommendations for action from data and insights are among your skills
• You communicate confidently in German and English and impress with your assured manner when interacting with different stakeholders

As a Senior Marketing Manager, you take responsibility for key marketing initiatives and bring the V-ZUG brand to life effectively in Switzerland. From developing strategic concepts to managing campaigns and activating partnerships and sponsorships, you shape marketing activities with measurable added value. You work closely with various departments, make an impact with new ideas, and contribute to sustainably strengthening V-ZUG’s positioning and perception.