Social Media & Performance Manager 100% (m/f/d)

About the job

• Monitoring, analysing and continuously optimising social media performance based on defined KPIs
• Creating meaningful reports and deriving concrete recommendations for action to further develop our channels
• Supporting the development and implementation of social media strategies to increase brand awareness, engagement and reach
• Trend, market and competitor analyses to identify new potentials and best practices
• Planning, creating and publishing target group-oriented content on Instagram, LinkedIn, TikTok, Pinterest and other relevant platforms
• Conceptualising and implementing social media campaigns in close cooperation with marketing and PR
• Supporting paid social campaigns and analysing campaign performance
• Creating image and video material according to the content plan
• Active community management including interaction with guests and followers
• Close collaboration with marketing, PR, sales, spa, F&B and rooms division departments

• Completed studies or training in marketing, communication, media, business informatics, data analytics or a comparable field
• 3 to 5 years of experience in social media marketing
• Proven experience in analysing and optimising social media metrics and campaigns
• Confident use of social media analysis and reporting tools (Meta Business Suite, LinkedIn Analytics, Google Analytics 4 etc.)
• Strong analytical thinking skills and the ability to derive data-based recommendations for action
• Experience with paid social advertising is an advantage
• Creativity and a flair for visual content and storytelling
• Good skills in image and video editing
• Initial experience with AI-supported content and image editing tools
• Interest in gastronomy, wellness, travel and luxury hospitality
• Very good German and English skills, both written and spoken

• Taster evenings and discounts at the Thermal Spa
• Free tickets to Tamina Gorge
• Trial stay after successful probation period
• Up to 50% discount in the restaurants
• Up to 50% discount at the fitness centre and Tamina Therme

The Grand Resort Bad Ragaz has its origins in the healing thermal waters of the Tamina spring. Since 1242, this place has stood for regeneration, new energy and quality of life. On this foundation, we are consistently developing the resort – with the aim of becoming Europe’s leading wellbeing & healthy living resort and creating a place of power for generations.

Around 800 employees shape the experience of our guests every day. Different talents, cultures and personalities work together here towards one goal: creating unique experiences. What unites us is the shared ambition to make this special place a little better every day – One Resort – One Team.