(Junior) Customer Journey Manager (a) 50%

About the job

• you support the "Marketing and Customer Acquisition" team in turning trial subscribers into loyal customers for the 19 newspaper titles of CH Media (e.g. Aargauer Zeitung)
• you maintain and further develop our registration, onboarding and engagement email sequences in the Salesforce Marketing Cloud
• you contribute to the conception and implementation of conversion measures along the customer journey
• you implement new on-page conversion elements, landing pages or other measures to maximise our subscription purchases, test them and continuously develop them further
• you create reports on individual measures and derive concrete optimisations from them
• you work closely with MarTech, Lifecycle Management, Product, Analytics and our design team and contribute to interdisciplinary conversion projects

• you have a commercial or marketing-oriented basic education and ideally further training or initial professional experience in marketing, business or communication
• you have initial professional experience in marketing automation, CRM, data-driven marketing or e-commerce; knowledge of Salesforce Marketing Cloud as well as experience with customer journeys, lifecycle campaigns or lead nurturing is a plus
• you have gained initial experience in conversion optimisation, A/B testing, web analytics or tracking
• you have ideally already created and evaluated reports
• you speak and write German fluently (level C1/native) and communicate confidently in English

Aleksandra Pavic
Talent Sourcer
career@chmedia.ch
We do not accept applications from recruitment agencies for this position.