VP Global Partner Marketing, Software Partners

We help the world run better

At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

As the Global Partner Marketing leader for Software Partners, you will be responsible for developing and executing a comprehensive partner marketing strategy with Independent Software Vendors (ISVs). The leader will work directly with leaders across SAP to drive engagement and accelerate SAP and partner pipeline growth and lead a team to achieve revenue growth through ISV partnerships

The ideal candidate will be an experienced leader with a deep understanding of the ISV ecosystem, global partner ecosystems, and digital marketing strategies. This leadership role will drive the development of global marketing initiatives aimed at strengthening SAP's relationships with ISV partners, expanding market reach via the SAP marketplace, and driving mutual success. The leader will collaborate closely with partners as well as internal cross-functional teams including, Partner Ecosystem Success (PES), regional partner sales, field and global marketing stakeholders across industry, solutions, and platform areas to support the growth of our Software Partner solution portfolio.

Key Responsibilities

• Strategic Leadership and Vision:
• Lead the development and execution of the global ISV partner marketing strategy to grow SAP’s presence and influence in the ISV ecosystem.
• Identify new market opportunities and define innovative marketing strategies to enhance SAP’s value proposition to ISVs and accelerate mutual growth.
• Design and implement marketing strategies and campaigns to drive demand of partner applications via the SAP marketplace.
• Global Partner Engagement and Relationship Building:
• Work directly with ISV partners to co-create marketing programs and campaigns that maximize their success with SAP solutions.
• Go-to-Market Strategy and Execution:
• Develop and oversee the execution of comprehensive go-to-market campaigns targeting ISVs to increase adoption of SAP solutions, drive joint product offerings, and expand the reach of SAP's partner ecosystem.
• Leverage data and market insights to continuously refine and optimize marketing programs
• Strategic Roadmap Development:
• Define and implement the roadmap for business strategy inputs to optimize co-sell motions, including commerce initiatives.
• Thought Leadership:
• Represent the company as a partner marketing leader in industry forums, conferences, and stakeholder engagements.
• Team Leadership and Development:
• Build, lead, and mentor a high-performing global partner marketing team to deliver exceptional results and foster professional growth. Ensure team alignment with SAP’s corporate goals while promoting a culture of collaboration, accountability, and innovation.
• Metrics and ROI Management:
• Establish clear KPIs and metrics to measure the effectiveness of partner marketing initiatives.
• Optimize marketing development funds and marketing program spend and resources.
• Report regularly to senior leadership on the status, performance, and ROI of marketing programs and initiatives.
• Budget Management and Resource Allocation:
• Own the global partner marketing budget and development funds program for ISV’s, ensuring optimal allocation of resources to high-impact initiatives.
• Demonstrate a data-driven approach to prioritize investments that will drive the greatest business impact with ISV partners

Qualifications

• Experience:
• Ability to lead and inspire a global, cross-functional team and drive results in a matrixed environment.
• Exceptional communication, negotiation, and presentation skills
• 15+ years of marketing and leadership experience, with a focus on partner marketing, channel marketing, or ecosystem development.
• 5+ years’ experience on driving successful Marketplace strategies, scale demand gen via commercial transactions using advancing business models such as cloud revenue commits and discount programs
• Proven track record of leading successful global marketing programs in collaboration with strategic partners (preferably ISVs) at the executive level.
• Strong understanding of SAP’s products, cloud offerings, and digital transformation initiatives, or a willingness to learn
• Leadership and Management Skills:
• Other Skills
• Strong analytical skills with the ability to use data and insights to drive decisions.
• Experience with digital marketing, content marketing, demand generation, and account-based marketing.

Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: E-Mail schreiben.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Compensation Range Transparency: SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 224700 - 525600(USD) USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits.

AI Usage in the Recruitment Process

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Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 433953 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Management | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid

Nearest Major Market: Seattle

Nearest Secondary Market: Bellevue

Job Segment: Cloud, ERP, SAP, Marketing Manager, Channel Marketing, Technology, Marketing

Bellevue, WA, US, 98004