Product Marketing Manager 100%

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Product Marketing Manager 100%

Product Marketing Manager

100% · Kemptthal

We are looking for a strategic thinker with strong implementation skills who convincingly brings our products to market and further develops the product communication of our brands.

In this key position, you are the bridge between Product Management, Sales, Marketing and E-Commerce. You are responsible for product communication and support the successful market launch of our products across all relevant sales channels. A special focus is on the further development of our digital product presentation and the commercial management of our e-commerce assortment. You ensure that our products are not only communicated convincingly but also strategically positioned, promoted and successfully sold. You report directly to the Head of Marketing & Communications and work closely with Product Management, Sales, E-Commerce, Compliance, international markets and external partners.

Your area of responsibility

Product Marketing

• Planning and implementation of product launches and go-to-market activities in close collaboration with Product Management and Sales
• Development of product positioning, value propositions and target group-specific core messages
• Responsibility for product-related communication materials such as packaging, brochures, data sheets, sales documents and POS materials
• Management of external agencies as well as photo, video and graphic productions
• Management of packaging projects from requirements to approval, adhering to CI/CD and packaging standards
• Creation of sales documents and product training for sales and international markets
• Briefing and management of external agencies as well as photo, video and graphic productions

E-Commerce & Digital Merchandising

• Responsibility for the optimal presentation and marketing of our products on our own e-commerce platforms
• Active shaping of the online assortment strategy, including product selection, categorisation, prioritisation and placement
• Planning and implementation of sales campaigns, seasonal promotions and product-specific marketing measures
• Continuous optimisation of digital product presentation based on sales figures, customer behaviour and performance indicators
• Ensuring complete and high-quality product information in our digital systems (PIM/DAM)

Project Management & Collaboration

• Close collaboration with Product Management, Sales, E-Commerce and international marketing teams
• Responsibility for budget, deadlines and quality of projects as well as continuous process optimisation

Your profile

• Completed education or further training in marketing, communication, business administration or a comparable field (e.g. university of applied sciences, higher vocational school or federal professional certificate)
• Several years of professional experience in product marketing, ideally in the consumer goods sector with reference to e-commerce or digital trade
• Experience with product launches, go-to-market activities and the development of product-related marketing materials
• Good understanding of e-commerce, digital merchandising and the commercial success factors of digital sales channels
• Experience in designing and optimising online product assortments, product presentations or sales-promoting measures is an advantage
• Analytical understanding and enjoyment in translating sales figures, customer behaviour and performance indicators into concrete optimisation measures
• Confident handling of agencies, suppliers and various internal interfaces
• Very good MS Office skills; experience with e-commerce platforms (e.g. Shopify), PIM/DAM systems and Adobe Creative Suite is an advantage
• Very good German and English skills; French or other languages are an advantage

You consistently think from the customer’s perspective and combine creative marketing with commercial understanding. You recognise which products and messages are relevant for different target groups and enjoy presenting them effectively.

Your working style is independent, structured and hands-on. You take responsibility and actively drive projects forward. You feel at home both in developing convincing product communication and in data-based optimisation of digital sales areas.

We offer

Freedom to shape your work area, a varied and challenging range of tasks in a dynamic and international environment. Modern work infrastructure, open doors and flat hierarchies, free parking, fitness room, fruit, coffee and water, subsidised lunch, employee events and much more. We are committed to fair wages and equality.

Your workplace

You will work in Kemptthal near Winterthur at the headquarters of the Katadyn Group. Here, products for the Katadyn and Optimus brands are developed, tested and largely produced on site. Do you feel addressed? Then we look forward to receiving your application documents by e-mail: Jasmine Genc, personal@katadyn.ch. Only direct applications will be considered.

About the Katadyn Group

Katadyn was founded in Switzerland in 1928 and is a globally leading Swiss equipment brand for specialists who demand ultimate mission performance – when failure is not an option. Katadyn develops solutions for water treatment, nutrition and cooking designed for use under the world’s most demanding conditions.

From humanitarian missions, disaster relief and professional operations to outdoor and expedition adventures, Katadyn equips people with water they can trust, food that provides energy, and equipment that performs when it matters. The Katadyn Group, headquartered in Kemptthal/Zurich, employs over 250 people in offices in Europe, Asia and North America.