CRM & Client Engagement Specialist

Parfums & Beauté Division — CHANEL Switzerland 

Permanent contract – 100% | Geneva | Start date: 4 January 2027 

We are looking for a CRM & Client Engagement Specialist to join our Marketing team based in Geneva. 

At the heart of CHANEL Parfums Beauté Switzerland’s customer relationship strategy, you define and manage CRM, clienteling and customer experience initiatives. You contribute to developing a deep customer understanding, strengthening loyalty and creating relevant, personalised experiences consistent with the Maison’s standards. 

In this cross-functional role, you work closely with the Marketing, Sales, E-business, Training, Visual Merchandising teams and Regional contacts to ensure alignment between brand priorities, market needs and customer expectations.  

YOUR IMPACT AT CHANEL 

CRM strategy, campaigns and loyalty

• Translate the marketing plan into a CRM strategy, build the campaign calendar and manage activations across various communication channels. 
• Define targets, segments and communication journeys, then analyse results to identify necessary optimisations. 

• Manage loyalty programmes and leverage customer data to enhance customer knowledge and commercial performance. 

Clienteling and CRM tools 

• Support sales teams in using CRM tools and provide user support. 

• Manage CRM project developments and deployments in the market, in coordination with regional teams. 

• Be the reference point for customer relationship and data analysis tools. 

Customer experience and events 

• Define and coordinate customer experiences in-store, services and events, from design to performance monitoring. 

• Work closely with Training and Visual Merchandising teams to ensure execution aligns with brand standards and image. 

• Measure results, share insights and propose appropriate improvements. 

Cross-functional projects and continuous improvement 

• Identify and implement improvement opportunities based on customer feedback, field teams and performance analyses. 

• Structure processes and tools necessary for campaign tracking, data, CRM projects and reporting. 

WHAT YOU WILL BRING 

• Higher education in marketing, communication, management, commerce or equivalent field. 

• Minimum 3 to 4 years’ experience in a CRM, customer experience, relationship marketing or project management role, ideally in luxury, beauty or retail sectors. 

• Strong command of CRM campaign management, segmentation and customer data analysis. 

• Experience using CRM and data analysis tools; knowledge of Salesforce and CARAT / Imagino is an asset. 

• Very good proficiency in Excel and PowerPoint  

• Strong interest in customer experience and omnichannel challenges. 

• Good knowledge of the Swiss market and beauty industry is an advantage. 

Your skills 

• Strong customer sensitivity and affinity with the luxury world. 

• Analytical mindset, able to turn data into concrete recommendations. 

• Excellent project management, organisation and coordination skills. 

• Rigour, attention to detail and concern for quality execution. 

• Ability to manage multiple priorities simultaneously. 

• Interpersonal skills and ability to support and train field teams. 

• Autonomy, proactivity and results orientation. 

• Team spirit and collaborative approach.  

Languages 

• French: fluent, both spoken and written. 

• German: fluent. 

• English: fluent.