YouTube Growth Manager 80-100% (m/f/d)

About the job

Team and Responsibilities

Become part of BLACKROLL®️ and develop YouTube into a scalable growth channel. In this role, you are responsible for the channel's performance end-to-end – from CTR and retention to content positioning – and increase reach, subscribers, and impact through data-driven optimization.

RESPONSIBILITIES

• You are responsible for the YouTube channel performance end-to-end, including growth of subscribers, watch time, CTR, and retention.
• You develop and manage a data-driven YouTube growth strategy based on experiments, insights, and clear audience positioning.
• You optimize titles and thumbnails (packaging), conduct tests, and continuously develop them further.
• You analyze performance data (e.g., retention, traffic sources, user behavior) and derive concrete measures for optimization.
• You improve video structure, hooks, and storytelling to sustainably increase watch time and viewer retention, and develop scalable content formats.
• You are responsible for publishing and SEO, including metadata and playlist structure, as well as close collaboration with creative, education, brand, and SEO teams.

Your Profile

• You have solid experience in YouTube management and understand relevant performance KPIs such as CTR, watch time, retention, and subscriber growth.
• You think data-driven and strategically and have experience developing growth strategies based on analyses, tests, and audience understanding.
• You have a strong sense for content packaging, especially for titles, thumbnails, and their continuous optimization.
• You possess analytical skills and can translate performance data (retention curves, traffic sources, user behavior) into concrete optimization measures.
• You have a good understanding of storytelling, video structure, and scalable content formats that enable sustainable growth.
• You bring interest and understanding of topics such as recovery, movement, and health and enjoy working closely with internal teams (education, brand, production) in an international environment.
• You speak fluent German and English

What Awaits You With Us

Regeneration and recharging are important to us. We do this, among other things, with 6 weeks of vacation, the possibility of home office, and flexible working hours. Conscious phases of activation are a fixed part of our office, where we implement healthy working. Our work in roles is characterized by transparency, clear responsibilities, and self-responsible action and offers plenty of room for creativity and innovative ideas. Internal and external knowledge exchange is promoted and enables us a permanent joint development. We have a lot of fun together. In addition, as an employer, we cover 70% of pension fund contributions, and our employees enjoy product discounts internally as well as with external partners. 

You do not need a classic cover letter. More exciting for us are your concrete experiences and your impact. Please briefly and concisely answer the following questions:

YouTube Channel: https://www.youtube.com/channel/UCOYq__TmZJ1bnIMcTqaOLhA

Your Contact Person

Do you have questions?
I am your contact person from the People & Culture team. I am happy if you are interested in our company and gladly answer all your questions about working at BLACKROLL®. 

Ulrike Weber
 +49 (0)7141/6962-594
karriere@blackroll.com
(Availability: Mon/Wed 09–14 hrs · Tue/Thu 09–17 hrs)