DTC eCommerce Manager

About the job

About Poderm

Poderm is a leading Swiss dermo-cosmetic brand specialising in nail and foot care, including its flagship antifungal treatment range. We are developing our direct-to-consumer channel and are looking for a motivated, business-oriented DTC e-commerce expert to take charge of and grow our Shopify store.

The Role

We are seeking a hands-on DTC eCommerce Manager to manage the daily performance, operations, and optimisation of Poderm.com. This role is primarily execution-focused: you will lead our SEO efforts, improve landing pages, launch tests, manage CRM campaigns, and develop loyalty — not just plan them. You will report to the Sr. DTC eCommerce Manager and work closely with Marketing, Creative, Product Development, Logistics, and Finance teams to drive DTC revenue growth.

Key Responsibilities

SEO — Visibility Focus

● Lead Poderm.com's SEO strategy end-to-end — from technical site health (crawlability, page speed, structured data) to on-page optimisation and content strategy — with a clear KPI framework measuring organic traffic, keyword rankings, and revenue attributed to organic search.

● Lead content and landing page development to capture high-intent queries (e.g. "nail fungus treatment", "traitement mycose ongle"), collaborating with the Regulatory team to ensure content is both optimised and compliant.

Site Experience — Conversion Focus

● Execute and continuously improve the site experience, focusing on conversion.

● Develop and optimise merchandising, including bundles and system-led selling.

● Develop and execute promotional strategies to drive sales, engagement, and loyalty within the D2C channel.

● Collaborate with Agency partners to implement UX and CRO improvements.

● Test and iterate on SEO, landing pages, product detail pages (PDPs), and conversion funnels.

● Support A/B testing initiatives focused on CVR, engagement, and average order value (AOV).

CRM & Lifecycle — Retention Focus

● Execute and optimise email and SMS campaigns, focusing on retention and lifetime value (LTV).

● Monitor and optimise existing lifecycle flows (e.g. welcome, post-purchase, abandoned cart, replenishment) and deploy new ones.

● Deploy CRM content that drives conversion and repeat purchases.

● Identify opportunities to improve retention, AOV, and customer lifetime value.

● Manage the email process end to end, including briefing designers, creative feedback, scheduling, and deployment.

Performance Tracking & Optimisation — Data Focus

● Conduct in-depth analyses of business performance, activation results, competitive landscape, and other relevant data to optimise brand strategy and inform D2C channel planning.

● Track daily and weekly performance across SEO, site, and CRM.

● Quickly extract insights and translate them into clear next steps and experiments.

● Maintain dashboards and ensure accuracy of reporting across all channels.

Cross-Functional Execution — Collaboration Focus

● Coordinate creative, marketing, and external partners to ensure timely delivery of all assets.

● Act as the central execution point for Site, SEO, and CRM.

● Manage schedules and ensure all campaigns, launches, and promotions run smoothly.

● Support product launches and key brand moments.

Skills & Experience

● 4 to 6 years of hands-on Shopify experience.

● Strong analytical skills — comfortable with Shopify/GA4 data to identify and prioritise opportunities.

● Sharp eye for detail in copywriting, design, and merchandising execution.

● Solid SEO expertise (on-page, technical, and optimisation for emerging AI/LLM search).

● Operational knowledge of Google Ads and Meta Ads to collaborate effectively with media agency partners.

● Experience building and developing CRM and loyalty programmes for a premium CPG DTC brand.

● Proficiency in Klaviyo.

● Ability to build dashboards on Looker Studio.

● Professional proficiency in English.

Key Traits

● Commercially sharp: understands what truly drives revenue and margins.

● Experimentation-driven: constantly tests, learns, and iterates without over-engineering.

● Entrepreneurial mindset: self-motivated, results and solution-oriented, strategic thinker who identifies opportunities, prioritises impact, and acts quickly.

● Detail-obsessed: ensures flawless execution across all channels.

● High aesthetic sense: strong instinct for premium beauty creative.

● Agile: comfortable in fast-paced, ever-changing environments.

● Experience collaborating with C-Suite executives.