Transa Backpacking AG
Zürich
Event Manager: 70 - 80
- 24 October 2026
- 70 – 100%
- Permanent position
- Zürich
Job summary
Join Transa in Zurich as our CMO, leading marketing and communication.
Tasks
- Drive marketing and e-commerce strategies for growth.
- Create a seamless omnichannel experience for customers.
- Lead an interdisciplinary team to enhance customer journeys.
Skills
- Proven experience in a leadership role in marketing or e-commerce.
- Strong strategic thinking with data-driven decision-making.
- Excellent communication skills in German and English.
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About the job
For our headquarters in Zurich, we are looking immediately or by arrangement for a Head of Marketing & Communication (CMO) 80–100 % on a permanent contract.In this key role, you will be responsible for Marketing, E-Commerce and Corporate Communication at Transa. You will further develop our brand and the omnichannel experience, effectively connect the physical retail with the online shop, and lead an interdisciplinary team. You think entrepreneurially, make data-driven decisions, and want to actively shape our future in the travel and outdoor market? Then read on...
YOUR SPECIALITY AS HEAD OF MARKETING & COMMUNICATION
- Actively shape Transa's growth and alignment strategy and position marketing and e-commerce as integrated growth drivers. Your strategic foresight.
- Be responsible for the marketing budget, make data-based decisions, and make success measurable across digital and analogue touchpoints. You have it under control.
- Connect physical retail and e-commerce into a seamless omnichannel experience. You think consistently end to end.
- Further develop our customer journey, from brand and demand activation through sales promotion in stores to the digital shopping experience. Your terrain.
- Balance a strong brand with commercial success and make Transa tangible with consistent communication. Close to your heart.
- Be responsible for performance, user experience, conversion optimisation, and the customer-oriented development of our online shop. Your thing.
- Further develop customer segmentation and loyalty programmes and create relevant touchpoints for a long-term connected community. You do this with foresight.
- Coach, empower and further develop the interdisciplinary marketing and e-commerce team. Together you will go further.
THIS IS YOU
- Several years of solid experience in a leadership role in marketing, e-commerce or omnichannel. Evident in your profile.
- Experience in developing teams, brands, business areas and customer relationships. You bring this with you.
- A solid education in marketing or business administration or a comparable proven track record from practice. Your solid foundation.
- Entrepreneurial thinking and a strong understanding of how marketing and e-commerce contribute to economic business success. Of course.
- Strategic standing and the ability to collaborate with management and peers at eye level. You are used to this.
- In-depth knowledge of the interplay between physical retail, point of sale and e-commerce. You know this from practice.
- Strategic conceptual strength and operational implementation power as well as a data-driven, analytical working style. Fits together for you.
- An inspiring and communicative leadership personality with empathy and entrepreneurial responsibility. That is you.
- Enjoyment of change, networked collaboration and a culture where successes are celebrated and mistakes become learnings. Motivates you.
- Confident German as well as business fluent French or English. You communicate confidently.
- Travel and outdoor are more than products for you. Being outdoors is your passion.
YOUR BENEFITS
- The chance to significantly shape Transa's success in a dynamic travel and outdoor market
- A committed team, flat hierarchies and short decision-making paths
- A shared spirit of outdoor enthusiasts that can move mountains
- Generous employee discounts and attractive benefits with partners
- Above-standard and part-time friendly social benefits
- Possibility of home office
- And much more
Then we look forward to your online application.
#getoutbutright
THIS IS US
For more than 45 years, Transa Travel & Outdoor has been the competence centre for high-quality travel and outdoor equipment. Transa lives "Get out. But right." and advises you for your adventures in Switzerland and abroad. Around 500 employees share their knowledge and experience in advising on durable and sustainable products that suit you. The centrally located stores in Zurich, Basel, Bern, Lausanne, Lucerne, St. Gallen, Vevey and Winterthur as well as the station business Yosemite in Zermatt let adventures start in urbanity. The outlet stores in Zurich and Bern offer durable and quality products at a lower price. Over 42,000 products from around 550 brands make up the range. Should products ever be damaged, we take care of them in the repair workshop in Zurich Altstetten. For adventures that last longer.MORE INFORMATION
If you have any questions, please contact Katja, Teamlead HR, by phone at +41 44 278 90 30 or by email at personal@transa.ch. Please do not send your application by email for data protection reasons.We want to fill this vacancy as Head of Marketing & Communication without the support of recruitment agencies.