Board-Level Commercial Director – Fine Wine & Spirits

Position Overview: The Commercial Director will lead and oversee all commercial activities, including sales, marketing, business development, and client relationship management. This role requires a proven strategic thinker with strong leadership skills, a deep understanding of the fine wine and spirits market, and the ability to generate tangible business results.

Key Responsibilities:

1. Lead and manage the commercial team, including sales, purchasing, and marketing.

2. Develop and execute business strategies to expand into new markets and revenue streams.

3. Drive sales growth, ensuring consistent profitability and sustainable long-term results.

4. Personally manage key client accounts, maintaining strong relationships and overseeing high-value transactions.

5. Identify and implement innovative revenue opportunities, such as new product lines to increase turnover.

6. Oversee stock management and commercial planning for the fine wine portfolio.

7. Design and implement customer satisfaction initiatives to enhance client experience and retention.

8. Introduce and supervise marketing systems and digital tools to improve team efficiency and reporting.

9. Collaborate with board members to shape company strategy, set goals, and track performance metrics.

10. Represent the company externally through wine expositions, tastings, client presentations, and industry events.

Required Skills and Qualifications:

1. 20+ years’ experience in the fine wine industry, with board-level management experience preferred.

2. Proven track record in sales management, business development, and strategic planning.

3. Strong leadership skills with experience managing and mentoring high-performing teams.

4. Expertise in negotiation, purchasing, and account management.

5. Experience with outbound and email marketing campaigns.

6. Excellent analytical, decision-making, and research skills.

7. Exceptional interpersonal and public speaking abilities.

8. Deep experience, knowledge, and proven track record of sales to the US market.

9. Native English is non-negotiable.

 Key Performance Indicators:

1. Achieve and exceed sales and profitability targets.

2. Expand into new markets and generate measurable revenue growth.

3. Successfully manage key accounts and oversee team account performance.

4. Implement initiatives that increase operational efficiency and customer satisfaction.