Director of Retail Brand Marketing

In short

At On, we have dedicated ourselves to Ignite the Human Spirit through Movement. This thought defines every move we make around the world and in our global headquarters here in Zurich. In this new role, you’ll be leading our Retail Marketing team and will be responsible for our storytelling in our stores and wholesale partners. You will lead the strategy and execution of all marketing initiatives within a brand’s owned and partner retail environments.This global role will be instrumental in elevating our brand through compelling marketing strategies and concepts.

Your Mission

-Develop a team of retail marketers, and provide strong leadership fostering a culture of collaboration, coaching, mentoring, and professional development

• Lead with a strategic and solution-oriented approach, making decisions, resolving conflicts, and promoting a positive and inclusive work environment
• Tell the story of the brand, ensure it is consistently messaged across all retail channels (DTC, B2B, and Partners) and aligned with internal Marketing strategies
• Shape On’s retail brand experience and lead the development of innovative concepts—spanning programming frameworks, services, formats, campaign activations, and storytelling—that differentiate the brand and drive business impact
• Create toolkits and guidelines that empower regional retail marketing and brand activation teams to execute with excellence
• Effectively collaborate with internal partners and department leads to align Marketing efforts with company strategy and goals; partner with Commercial team to ensure Marketing strategies run parallel with field objectives
• Develop and streamline processes to optimize the efficiency and effectiveness of our retail brand initiatives
• Demonstrate an understanding and appreciation of On's aesthetics, upholding our brand's visual language and standards