Head of Creative – Digital Advertising Creative Manager (M/F)

About the job

Who are we?

REA E-Commerce is a Swiss company specialised in e-commerce, owner of the brand Der Gute Fund, which markets innovative home products in the German market.

Our growth is mainly based on digital advertising, especially Meta Ads (Facebook and Instagram).

As part of our development, we are looking for a Head of Creative to structure and lead our advertising creative department, with the aim of producing increasingly effective advertisements.

Your mission

Your main mission will be to design and implement an efficient, structured and scalable advertising production organisation.

You will take responsibility for the Creative department, aiming to optimise the entire process, from advertising idea research to content delivery and analysis.

You will need to combine a solid understanding of digital advertising with excellent skills in organisation, project management and process optimisation.

Your responsibilities

1. Structuring and optimising processes

• Design, document and improve advertising creation processes.
• Structure the production flow, from advertising research to content delivery.
• Implement clear, standardised and reproducible working methods.
• Develop project management, planning and production tracking systems.
• Create brief templates, procedures and quality standards.
• Identify inefficiencies and implement solutions to improve productivity.
• Build an organisation capable of supporting the company and team growth.

2. Digital advertising strategy and creation

• Define and develop the creative strategy for our advertising campaigns.
• Research and analyse high-performing ads, trends and creative opportunities.
• Develop new concepts, marketing angles, hooks and advertising scripts.
• Transform advertising ideas into precise and actionable briefs for the production team.
• Supervise the creation of video ads, including product demonstrations and UGC content.
• Analyse ad performance to identify winning concepts.
• Implement testing and iteration methods to continuously improve creative performance.
• Use advertising data to guide future productions.

3. Project management and team coordination

• Plan, organise and supervise various creative projects.
• Define priorities, deadlines and expected deliverables.
• Coordinate internal staff and external content creators.
• Ensure project follow-up and deadline compliance.
• Control the quality of produced content.
• Support team members in applying processes and working methods.
• Participate in team development in collaboration with management.

Your profile

Experience and professional skills

• Proven experience in digital ad creation, ideally in e-commerce or performance marketing.
• Excellent mastery of Meta Ads and conversion-oriented creative strategies.
• Experience in creating and optimising advertising production processes.
• Strong skills in project management, organisation and coordination of creative teams.
• Ability to analyse ad performance to guide creative strategy.
• Good knowledge of advertising video formats (UGC, product demonstrations, hooks) and production stages, from script to editing.
• Proficiency with project management and collaboration tools.

Personal qualities

• You are particularly structured, methodical and organised.
• You enjoy building systems, improving working methods and solving problems.
• You are autonomous, proactive and able to take initiative.
• You possess an analytical mind and a strong results orientation.
• You know how to turn objectives into concrete action plans.
• You are comfortable in a dynamic entrepreneurial environment.
• You combine creativity, rigour and a sense of priorities.

What we offer

• The opportunity to take responsibility for a strategic department of our company.
• Great autonomy to design and implement your own working methods.
• The chance to build sustainable processes and organisation.
• Varied advertising projects with a direct impact on commercial performance.
• A dynamic entrepreneurial environment, with fast decisions and few hierarchical levels.
• The possibility to gradually develop the Advertising Creative department.
• Direct collaboration with management.