Senior Marketing Tech Engineer (all)

Senior Marketing Tech Engineer (all)

This is how you shape health

• You are responsible for Braze as the central customer engagement platform and actively develop its use, architecture and further development together with business and IT
• You design and implement data flows, integrations and interfaces between Braze, CDP, BSI, Magnolia and other marketing and CRM systems
• You ensure that customer data, events, preferences and consent information are processed correctly and made usable for personalisation, marketing automation and customer engagement
• You support the technical implementation of customer journeys, trigger sequences and personalisation concepts and ensure their reliable operation
• You further develop tracking, event and data models, ensure high data quality and create the basis for analyses, segmentations and automations
• You work closely with marketing, analytics, web development and IT, evaluate new technologies and actively drive the further development of the MarTech landscape as well as AI-supported marketing applications

What sets you apart

• Higher education or degree in business informatics, computer science, marketing technology, data engineering or a comparable field
• Several years of experience in marketing automation, CRM, customer engagement or marketing technology and ideally as a product owner or responsible person for platforms such as Braze or BSI CX
• Very good understanding of data models, APIs, interfaces, tracking, event architectures and customer data platforms (CDP)
• Experience in the technical implementation of customer journeys, trigger logics, personalisation and marketing automation
• Knowledge of consent, preference and identity management as well as a good understanding of data protection-compliant customer communication
• Analytical and conceptual strength, high initiative and a structured, implementation-oriented working style – combined with strong communication, coaching and stakeholder management skills

Why SWICA

• We build on humanity. That is why openness, respect and trust are at the centre of our everyday work. We get things done, take responsibility and think in solutions – together, for our customers. That is also why we have been number 1 in customer satisfaction for many years.
• We trust you and give you space. With annual working hours, at least 5 weeks of holiday and holiday purchase if desired. With part-time models and generous home office within the possibilities of the position, you can organise your everyday life largely flexibly.
• We appreciate and reward your work – with a market-based salary, up to 1500 francs annual allowance for personal wishes and generous contributions to basic and supplementary insurance for you and your family.
• We offer you perspectives. With a generous training regulation, we support your professional and personal development – for your current role and your goals for tomorrow.
• Because health is everything. With our company health management and region-specific offers, we take care of your well-being. And if things turn out differently: 100% net salary continuation.
• We think long-term. With three savings plans, workload-dependent coordination deduction and benefits well above the legal minimum, you are well provided for your future.

Do you have questions?
Veronica Massarelli, HR Recruiting, will be happy to provide information.
+41 52 244 28 05

Only direct applications will be considered.