MARCOM B2B Project Manager

About the job

Are you driven by the values of commitment, innovation, a community of autonomy and enjoyment? Come and give them full meaning by joining Naef Immobilier!

Driven by a fundamentally sustainable approach, our 500 employees, spread across 10 agencies, commit every day to building a responsible future by deploying their expertise and dynamism across all real estate professions: from managing property developments to property management, including brokerage, condominium administration, commercial and investment real estate. Our subsidiaries complement this offering with their real estate appraisal, architectural project execution and monitoring services.

Join today a welcoming, human and creative team!

For our Geneva agency, we are looking for a:

MARCOM B2B Project Manager

Reporting to the Group Marketing Department, the MARCOM B2B Project Manager supports the Naef Commercial | Knight Frank teams in defining and deploying Marketing & Communication actions related to Capital Markets, Letting and Tenant Representation activities. A true partner of the sales teams, they contribute to the marketing of B2B real estate projects as well as to the development of the visibility, positioning and reputation of Naef Commercial | Knight Frank with its clients and partners: institutional owners, investment funds, investors and companies.

Main responsibilities:

1. Marketing of real estate projects

• Contribute to defining and implementing the Marketing & Communication strategy for Capital Markets, Letting and Tenant Representation activities.
• Manage Marketing & Communication actions related to mandates and real estate projects, from the scoping phase to deployment.
• Advise sales teams on positioning, target audiences, key messages and the most relevant MARCOM tools.
• Design and coordinate marketing tools: campaigns, brochures, presentations, digital content, landing pages, videos, signage and media plans.
• Coordinate projects, budgets and service providers, and monitor the performance of deployed actions.

2. Brand & B2B Communication

• Develop actions and content that enhance the Naef Commercial | Knight Frank brand, its expertise, professions and transactions.
• Coordinate events, trade fairs, sponsorships and B2B partnerships.
• Collaborate with internal teams and partners of the international Knight Frank network.

3. Market studies & expertise

• Manage the production and dissemination of market studies, snapshots, quarterly publications and expert content.
• Promote the data, analyses and expertise of the teams to clients and partners.

Your profile:

• Higher education in Marketing, Communication, Business or equivalent field.
• Experience in managing Marketing & Communication projects, ideally in a B2B environment.
• Strong business acumen and excellent writing, analytical and organisational skills.
• Ability to manage multiple projects and internal and external contacts simultaneously.
• Curiosity and interest in real estate, cities, territories and economic and financial ecosystems.
• Autonomy, proactivity and team spirit.
• Fluent French and very good level of English.

Work rate: 100%

Start date: as soon as possible or to be agreed

Interested in joining us? Apply online now, we look forward to receiving your application.