Global Marketing Automation Senior Specialist- Interim ASAP

Lead a global marketing automation transition (Sales Force ?Dynamics/ Microsoft Customer Insights ) with high impact on digital performance.

On?site Geneva role interacting daily with Marketing, Commercial, Data and Technology stakeholders.

Location: Geneva (on?site 5 days)

Contract Type: Interim - 12 months

Start date: ASAP

A global B2B organisation undergoing a major marketing automation upgrade. The role sits at the crossroads of Digital Marketing, Commercial and IT/CRM, supporting the rollout of new journeys, data governance and performance analytics across regions reporting to Head of Digital

Description

Lead the end?to?end execution and optimisation of automated marketing campaigns, ensuring alignment with business objectives and maximising performance across digital channels.

Drive the adoption and evolution of marketing automation platforms, supporting the transition to Microsoft Customer Insights (Journeys) and ensuring seamless continuity from legacy systems such as Sales Force.

Design and manage campaign workflows, including advanced audience segmentation, journey orchestration, scheduling, quality assurance and deployment.

Monitor, analyse and optimise campaign performance, translating KPIs (e.g., open rates, click?through rates, conversions) into actionable insights that improve engagement and drive measurable business outcomes.

Ensure high standards of data quality and governance, enabling accurate targeting, personalisation and compliance with regulatory and privacy requirements.

Collaborate cross?functionally with Marketing, Commercial, Data and Technology teams to align on campaign strategy, execution timelines and performance goals.

Continuously identify and implement opportunities to enhance automation, streamline processes and improve overall campaign effectiveness and efficiency.

Leverage advanced data analysis skills (including Excel) to manipulate, validate and interpret large datasets in support of campaign execution and optimisation.

Ensure all marketing activities comply with data privacy and consent regulations, applying tools such as OneTrust where relevant.

Profile

· Proven experience in marketing automation and email marketing, with hands-on expertise in platforms such as Microsoft Customer Insights, Salesforce Marketing Cloud, Campaign Monitor, or similar tools.

· Strong analytical mindset with demonstrated ability to interpret campaign performance data, generate insights, and translate them into optimization actions that drive measurable results.

· Advanced proficiency in Excel, including data manipulation, complex formulas, pivot tables, and validation of large datasets.

· Solid understanding of customer data management, segmentation strategies, and audience targeting within a data-driven marketing environment.

· Experience in campaign lifecycle management, including workflow design, QA processes, testing, and deployment across multiple channels.

· Good working knowledge of HTML/CSS for email creation, editing, and troubleshooting.

· Familiarity with data privacy and compliance frameworks (e.g., GDPR) and consent management tools such as OneTrust.

· Strong project management and organizational skills, with the ability to manage multiple campaigns, stakeholders, and deadlines in a fast-paced environment.

· Excellent communication and stakeholder management skills, with the ability to collaborate effectively across cross-functional teams (Marketing, Commercial, Data, IT).

· Experience supporting or leading marketing technology transformations or platform migrations is a strong advantage.

· Proactive, solution-oriented mindset with a focus on continuous improvement, automation, and operational efficiency.

· Fluent in English (written and spoken); additional languages are a plus in a global business environment.

Job Offer

Unique opportunity to roll out a global transition and interact with multiple stakeholders across functions and regions.

End?to?end ownership from legacy continuity to journey build, analytics and enablement.

On?site Geneva (5 days in the office) environment with strong cross?functional exposure.