Brand Specialist (Media & PR) Swiss Market - 8-month Fixed-term Contract 80%

The present and future of Audemars Piguet are built thanks to the contribution of all our talents. Inspired by the richness of our past, we are enthusiastic about what we will create in the future. Together, we are resolutely forward-looking and continuously striving for excellence in all our trades.

If our mission inspires you, come forge your own path within our family so that we can continue to create the extraordinary. Let’s write the next chapter of your career together!

The position: Brand Specialist - 8-month Fixed-term Contract 80% (maternity leave cover)

Passionate about the luxury world and driven by brand communication, you will contribute to the prominence of our House in the Swiss market. In close collaboration with the Swiss Marketing Manager and the headquarters teams, you will play a key role in deploying the Media & Public Relations strategy to strengthen Brand awareness and support the commercial performance of our points of sale.

Your responsibilities:

• You contribute to the development and implementation of the Media & Public Relations strategy, action plan and budget for the Swiss market.
• You coordinate the execution of the local media plan in collaboration with our partner agencies and ensure the proper deployment of campaigns and activations throughout the territory.
• You participate in negotiating media placements, selecting visuals and the validation process of creative content according to product launches, Brand highlights and commercial objectives.
• You monitor and manage media and public relations budgets, respecting the defined objectives.
• You develop and maintain privileged relationships with the media, journalists, influencers, strategic partners and key opinion leaders in the Swiss market.
• You actively participate in developing the Brand’s visibility through targeted and effective PR and Influence initiatives.
• You analyse the performance of campaigns, activations and partnerships, and make recommendations to optimise the impact of the actions taken.
• You ensure close collaboration with the Media & PR teams at headquarters to guarantee alignment of local initiatives with the House’s overall strategy.

Profile sought:

• You hold a higher education degree in marketing, communication, public relations or a similar field.
• You have at least 5 years of experience in media, communication or public relations, ideally in the luxury sector.
• Passionate about brand image and communication trends, you have an excellent knowledge of the Swiss media landscape and its key players.
• You possess strong project management skills and are comfortable coordinating multiple internal and external stakeholders.
• Creative, curious and proactive, you know how to identify new visibility opportunities and develop high value-added initiatives.
• Recognised for your interpersonal skills, you excel in creating and maintaining lasting professional relationships.
• You demonstrate autonomy, rigour and excellent organisational skills.
• You are fluent in French and English, both spoken and written, and have very good knowledge of German.
• Experience in watchmaking, jewellery or an international luxury House would be an asset.

What we offer:

• 5 weeks of annual leave;
• Contributions to your sports or cultural activities as well as subscriptions encouraging soft mobility (e.g. Swiss Federal Railways);
• A pension plan with advantageous rates.

Would you like to express your expertise within Audemars Piguet? Do not hesitate and apply online! We look forward to discussing opportunities that could match your next professional adventure.

Masculine form includes feminine.